Bolyu & Aqua Rebranded as EF Contract & EF Hospitality
Dalton, GA, February 15, 2018-Engineered Floors has announced that it has restructured and re-branded the commercial flooring businesses of Bolyu Commercial and Aqua Hospitality, following Engineered Floor’s purchase of Beaulieu of America.
Bolyu and Aqua will now be known as EF Contract and EF Hospitality. Both companies will utilize Engineered Floors’ manufacturing processes as well as the company’s new modular flooring facility that produces the Nexus carpet tile and Kinetex textile composite flooring. With EF Contract’s full integration into Engineered Floors, the Nexterra carpet tile manufactured and sold by Bolyu has been discontinued.
EF Contract will offer modular carpet, broadloom carpet, LVT and Kinetex, an advanced textile composite flooring that combines key attributes of carpet with the long-wearing performance characteristics of hard surface flooring. EF Contract will focus on the low to mid-range of the market, while J+J will focus on the mid to upper end of the market.
Brad Root will serve as vice president of sales and marketing for EF Contract. Root is formerly an area VP for sales for Interface and regional VP of sales for Shaw Commercial. He is joined by Susan Curtis, VP of design and marketing, who has held similar design/creative roles with Mohawk, Invista, Atlas, Bentley Mills and, most recently, Phenix. Leading the EF Hospitality team is David Daughtrey, industry veteran with prior sales, development and marketing roles with Mohawk, J+J and Bolyu/Aqua.
To hear the interview with Brad Root, SVP sales and Marketing with EF Contract, click here.
Related Topics:Mohawk Industries