Flooring Interviews

Brad Root Discusses the Launch of the EF Contract Brand

Brad Root Discusses the Launch of the EF Contract Brand

February 15, 2018—Brad Root, SVP of sales and marketing for EF Contract, discusses Engineered Floors' decision to rebrand Bolyu Contract and Aqua Hospitality to EF Contract and EF Hospitality. Listen to the interview to hear more about the go to market strategy and the new leadership team for these two brands moving forward. Bolyu and Aqua Hospitality were part of the Beaulieu assets that Engineered Floors purchased late last year.