Robina Floors

Robina Floors is the North and South American Sales and Marketing Headquarter for the China-based Robina Wood, Ltd. located in Atlanta, Georgia, close to the flooring hub of Dalton. Robina Floors is a young enterprise, lead by an experienced President and a team of seasoned hard surface flooring managers. The company has successfully built an extensive distribution network in the U.S. that is now covering most of the country. Robina Floors distributes both engineered wood and laminate flooring that is manufactured in several factories in Asia. Research centers develop and improve the products on an on-going basis and stringent QC procedures ensure consistantly high quality. The wood collection contains products that range from the classic to the exotic in different thicknesses and widths. Market research and our customers’ feedback tells us that we are right on target in our color and wood specie selection. The laminate line is unique in that it consists of single plank looks only. Surfaces range from super smooth high-gloss, to light texture, to handscraped and embossed visuals. What differentiates Robina products from the industry at large is the patented locking system - our VR-Loc. The system is licensed from Vaelinge Innovation AB, one of the two market leaders in locking systems. This lock saves the installer up to 60% time and allows the do-it-yourselfer to enhance her home without frustration while saving a significant amount of money. Our products are also environmentally friendly.

Robina Names FSC Newest Distributor

Kennesaw, GA, October 31, 2006--Robina Floors names FSC as the company’s newest distribution partner. FSC will cover the Upper Midwest for the company. “Like Robina, FSC is a young and growing co...
http://www.floordaily.net/floorfocus/robina-names-fsc-newest-distributor

Robina Floors Names Suplee VP Sales

Kennesaw, GA, June 13, 2007—Robina said today that in order to accommodate rapid growth and to position the company for future expansion, Robina CEO Hartwig Siemerling has appointed Mark Suplee ...
http://www.floordaily.net/floorfocus/robina-floors-names-suplee-vp-sales

Robina Adds Two New Distributors

Kennesaw, GA, May 24, 2007--Robina Floors has signed two new distributors, Shoreline Flooring Supplies and David Young Distributing to carry the Robina product line.   Shoreline has carried fl...
http://www.floordaily.net/floorfocus/robina-adds-two-new-distributors

Robina Wood Inks Distribution Deal with Tom Duffy

Kennesaw, June 22, 2006--Robina Wood, Inc. has signed a distribution agreement with the Tom Duffy Company for California, Arizona, and Nevada. “The Tom Duffy Company has a long history and impeccable ...
http://www.floordaily.net/floorfocus/robina-wood-inks-distribution-deal-with-tom...

Robina Signs Licensing Deal with Pergo for Glue-Fr

Kennesaw, GA, January 6--Robina Flooring has been granted the rights to manufacture its products using Pergo’s glue-free, click-joint technology. Known as InterLock in the American market, the gl...
http://www.floordaily.net/floorfocus/robina-signs-licensing-deal-with-pergo-for-...

Robina Floors Names New CFO

Kennesaw, GA, August 6, 2007-Jimmy Yeh has been named chief financial officer at Robina Floors.   Yeh has extensive experience, both domestically and internationally, in developing financial, ...
http://www.floordaily.net/floorfocus/robina-floors-names-new-cfo

Robina Signs Distributors Cronin and McRae

Kennesaw, GA, June 8, 2007--Robina Floors just signed a distribution agreement with The Cronin Company to cover the Pacific Northwest and Alaska. The Cronin Company has been in business since 1878 and...
http://www.floordaily.net/floorfocus/robina-signs-distributors-cronin-and-mcrae

Robina Buys Classen USA Assets

Kennesaw, GA, Apr. 5--Robina Inc., a subsidiary of the Robina Flooring Company in Malaysia, announces the acquisition of Classen USA’s assets effective April 1st. Robina Flooring is a registered co...
http://www.floordaily.net/floorfocus/robina-buys-classen-usa-assets

Robina Adds Baseball Star to Sales Force

Kennesaw, GA, May 26, 2006--Robina Floors announced the addition of Matt Murray to the sales team. Matt will be the territory manager for Georgia where he will take care of retailers’ needs directly. ...
http://www.floordaily.net/floorfocus/robina-adds-baseball-star-to-sales-force

Robina Partners with William M. Bird & Company

Atlanta, GA, May 25, 2011--Robina Floors has announced a new distribution partnership with William M. Bird & Company. Based in Charleston, South Carolina, William M. Bird & Company distributes...
http://www.floordaily.net/floorfocus/robina-partners-with-william-m-bird--compan...

Robina Names Three Distributors

Kennesaw, GA, March 15, 2007--Robina Floors has signed distribution agreements with three distributors: Shuler Distribution, E.E. Vliet Company and Coastal Hardwood.    “Together wi...
http://www.floordaily.net/floorfocus/robina-names-three-distributors

The Master's Craft Is New Robina Distributor

Atlanta, GA, June 16, 2010--Engineered wood and laminate maker Robina Floors has a new distribution agreement with Master’s Craft Flooring Company to serve the central plains and Texas.The Maste...
http://www.floordaily.net/floorfocus/the-masters-craft-is-new-robina-distributor

Robina in Joint Venture With Chinese Laminate Firm

Kennesaw, GA, April 30, 2009--Robina Floors has signed Desai Zhongxin in a joint venture agreement. Located in Changzhou, China, the factory has a capacity of eight million square feet a month. Under ...
http://www.floordaily.net/floorfocus/robina-in-joint-venture-with-chinese-lamina...

Robina Signs Distribution Deal with NGF

Kennesaw, GA, November 30, 2006--Robina Floors has signed a distribution agreement with NGF Distributors for all of Georgia, parts of North and South Carolina, Tennessee, Alabama and North Florida. “W...
http://www.floordaily.net/floorfocus/robina-signs-distribution-deal-with-ngf

Robina in Joint Venture With Chinese Firm

Kennesaw, GA, Jan. 27, 2009--Robina Floors said it has a joint venture with Penghong Flooring in Dalian, China. Penghong is a manufacturer of ngineered hardwood flooring with a monthly capacity of 2 ...
http://www.floordaily.net/floorfocus/robina-in-joint-venture-with-chinese-firm

Robina Signs Midwest Distributor Bahr

Kennesaw, GA, April 6, 2010--Robina Floors has signed Midwest distributor Bahr Company to service the four state area surrounding Lake Michigan.Bahr specializes in assisting architects, designers and ...
http://www.floordaily.net/floorfocus/robina-signs-midwest-distributor-bahr

Pergo Signs License Agreement with Malaysian Floor

Trelleborg, Sweden, December 1-- Pergo has signed a license agreement with Robina, a leading laminate flooring company in Asia, regarding production rights for Pergo’s technology SmartLock. The ag...
http://www.floordaily.net/floorfocus/pergo-signs-license-agreement-with-malaysia...

Robina CEO Siemerling Retiring

Kennesaw, GA, Oct. 31, 2008--After more than a decade in the flooring business and three years as the CEO of Robina Floors in Georgia, Hartwig Siemerling is retiring. Siemerling was at the vanguard o...
http://www.floordaily.net/floorfocus/robina-ceo-siemerling-retiring

Robina Signs Northeast Distributor Wood Pro

Kennesaw, GA, March 26, 2010--Robina Floors has signed northeast distributor  Wood Pro Inc. to handle its laminate products.Wood Pro has five warehouse and showroom locations servicing New Englan...
http://www.floordaily.net/floorfocus/robina-signs-northeast-distributor-wood-pro

Robina Signs Two Distributors

Kennesaw, GA, May 20, 2008--Robina Floors has signed a distribution agreement with T&G Hardwood. Founded in 1995 and owned by Gregg Patterson, T&G covers the Upper Midwest. The company specia...
http://www.floordaily.net/floorfocus/robina-signs-two-distributors

Robina Adds Three Regional Sales Managers

Kennesaw, GA, December 7, 2007--Hartwig Siemerling, CEO of Robina Floors has reorganized the sales structure of the company to better serve the distributors and retailers.Frank Suplee, Michael Weise a...
http://www.floordaily.net/floorfocus/robina-adds-three-regional-sales-managers

Robina Floors Hires Sales Rep

Kennesaw, GA, June 30, 2009--Jason Wingo, formerly of Tarkett, has been named by Robina Floors as a sales representative to cover the southeastern U.S. He acquired experience in sales and sales manag...
http://www.floordaily.net/floorfocus/robina-floors-hires-sales-rep

Robina Adds Classic Tile and Design Distributing

Kennesaw, GA, October 9, 2007--Robina Floors has signed a distribution agreement with Classic Tile, the distributor of “everything except carpet,”  to handle its engineered hardwood f...
http://www.floordaily.net/floorfocus/robina-adds-classic-tile-and-design-distrib...

Laminate Update 2009 - August/September 2009

Despite growing evidence of renewed activity in the housing market in some parts of the country, as well as signs that growing numbers of homeowners are considering remodeling projects over the next y...
http://www.floordaily.net/floorfocus/laminate-update-2009--augustseptember-2009

Laminate Update 2010 - August/September 2010

By Jessica Chevalier Despite the concern that the laminate industry would see significant loss in 2010, the year is bringing an uptick in marketshare for the category. In 2008, laminates accounted fo...
http://www.floordaily.net/floorfocus/laminate-update-2010--augustseptember-2010

Laminate Report - Aug/Sep 2011

By Jessica Chevalier   While most expected moderate growth in the laminate market (and in the flooring industry in general) in 2011, that growth has been stymied by an economy that just won&rsq...
http://www.floordaily.net/floorfocus/laminate-report--augsep-2011

Robina Signs Distributor for Southeast

Kennesaw, GA, May 26, 2009--Robina has signed Custom Wholesale Floors to distribute the Robina laminate collection throughout the Southeast. CWF has been in business for over 35 years in which it gre...
http://www.floordaily.net/floorfocus/robina-signs-distributor-for-southeast

Robina Names Western Region Sales Manager

Kennesaw, GA, May 13, 2009--John Mitchell has been named a regional sales manager for Robina. Mitchell was previously at Unilin/Mohawk and will cover the western U.S. He was also in sales management ...
http://www.floordaily.net/floorfocus/robina-names-western-region-sales-manager

Roland Elbracht Named President Witex, USA

Augustdorf, Germany, July 7-- As previously announced by Witex in May 2005, the North American market will in future be handled directly by Witex Flooring Inc., a wholly-owned subsidiary of German-bas...
http://www.floordaily.net/floorfocus/roland-elbracht-named-president-witex-usa

Domotex asia / ChinaFloor 2006 95% Booked

Shanghai, China, October 24, 2005--The flooring market has put a great deal of trust in the coming edition of Domotex asia / ChinaFloor (DACF) which will be held from March 28-30, 2006. The succes...
http://www.floordaily.net/floorfocus/domotex-asia--chinafloor-2006-95-booked