VersaShield Brand Changing to Kovara in Early 2018

Cambridge, MA, July 31, 2017-With the acquisition of VersaShield in 2016, GCP Applied Technology is focused on creating a complete portfolio of flooring products for moisture mitigation. This portfolio of products will be sold under the Kovara brand name.

Development of the Kovara product portfolio is a strategic business focus for GCP. The company is dedicated to advancing products and technologies used to solve moisture problems for floor assemblies.

VersaShield products will transition to the Kovara brand name in early 2018. There will be no changes to the VersaShield products. Customer and market communication plans will begin in Q4 2017 for a smooth transition.