Tressa Samdal Named VP of Marketing for E.J. Welch

St. Louis, MO, October 11, 2021-E. J. Welch has announced the addition of Tressa Samdal as vice president of marketing. The role was previously held by Kavita McCarthy, who was named president in August. 

Samdal joins a leadership team to which she brings a strong track record of product design and brand innovation. As vice president of marketing, Samdal will be responsible for building brand awareness and leading all marketing initiatives. 

Samdal brings nearly 20 years of industry experience to the E. J. Welch brand, in a variety of marketing and product management roles for industry leaders including Happy Floors, Florida Tile, Inc., IVC US, and Mullican Flooring. Her recent leadership positions at Florida Tile and Happy Floors focused on overhauling brand image, market research, and strategy planning.

Core to her various roles is the opportunity to serve a wide variety of market segments. 

E.J. Welch is a wholesale distributor offering innovative flooring and installation products in the industry to installers, retailers, and commercial flooring contractors. The company was founded in 1962 and currently has 25 store front locations across the Midwest and mountain states, as well as an ecommerce store exclusively for E. J. Welch customers.