Shaw Consumer Credit Now Available Online

Dalton, GA, August 14, 2006--Shaw reported an enhancement to its consumer credit program through CitiFinancial. Consumers can now apply for a Shaw/CitiFinancial credit card at shawfloors.com, allowing consumers to make Shaw flooring purchases easier and more convenient. Offering the Shaw credit card online gives consumers the ability to apply for a card at their convenience and in private. Consumers will be given an immediate credit decision and directed back to the Shaw Dealer Locator to choose a local dealer that offers Shaw/CitiFinancial credit, allowing the consumer to activate the new line of credit and purchase Shaw products immediately. Consumers are referred to dealers in their area who offer Shaw/CitiFinancial financing, providing virtually free advertising to the store. The card also lets consumers consider a much broader selection of products due to the extended payment options. For example, consumer research has revealed that consumers spend up to $900 more using consumer credit compared to other credit card purchases and up to $650 as compared to cash sales. “Having the Shaw credit card on shawfloors.com makes it easier than ever for consumers to purchase Shaw floors,” Blane Haywood, director of retail marketing, says. “It raises awareness of the brand, builds trust with the consumer and, with the help of our website, leads consumers in the store to make a purchase.” The “apply for credit today” link is currently on the homepage of shawfloors.com. If you would like to learn more about the Shaw/CitiFinancial card, ask your local Shaw territory manager.

Related Topics:Shaw Industries Group, Inc., Shaw Floors

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