IMC to Invest $280 Million in Atlanta, High Point & Vegas Markets
Atlanta, GA, January 14, 2019-International Market Centers (IMC) has announced a three-year, $280 million-dollar investment in new initiatives to enhance its markets in Atlanta, High Point and Las Vegas.
Elements of the plan, which will be implemented over the next six-24 months on all three campuses, include category enrichment and extension, launch of new verticals, strategic remerchandising of existing resources, digital and mobile platform enhancements, and physical improvements in arrival areas and public spaces.
The slate of initiatives was developed in response to three months of industry research and outreach which identified each market’s strengths and opportunities for new value creation. These strategic capital projects are designed to enhance category assortment and presentation in Atlanta, High Point and Las Vegas consistent with each market’s unique market attributes; increase buyer traffic at all major markets; increase and enhance off-market traffic at open daily venues; improve arrival experience and amenities for buyers; and create best-in-class digital platforms to connect buyers and sellers more effectively and efficiently both at and in-between markets.
The first of these capital projects will commence January 28 with the groundbreaking of the Expo at World Market Center Las Vegas, a new 315,000-square-foot facility yielding 110,000 net square feet of rentable temporary exhibit space contiguous with Building C. Construction is scheduled for completion in June 2020.
A second major initiative that impacts all three markets is the launch of a strategic information technology roadmap, which includes creation of a unified CRM system, scheduled for completion by the end of 2019. A related effort will migrate AmericasMart gift, home and apparel markets to a more user-friendly website and mobile app designed to enable product discovery and market planning consistent with the new Las Vegas Market website launched in May 2018.