Bonsal Makes Organizational Changes

Charlotte, N.C., April 16, 2007--Key organizational changes have been made by David Maske, President, Bonsal American. Five key organizational changes designed to better manage the conversion and growth of Bonsal American’s commercial and tile setting products to the new ProSpec brand have been announced by David Maske, President, Bonsal American.

 

Johnsie Beck, President of Sakrete of North America, will assume the added position of Executive Vice President of Sales for Bonsal American. She will have overall responsibility for all Bonsal American sales, excluding Pavement Coatings and Home Centers. She will continue to work with Oldcastle Retail to develop the overall strategy for Home Centers.

 

Kathy Rudolph has been appointed Vice President of Sales, Construction Products East. She was formerly Vice President of Building Materials Independent Sales. She will be responsible for managing sales for commercial and tile setting products for all territories east of the Mississippi River and will manage National ProSpec Construction Products accounts.

 

Kevin McFadden has been appointed Vice President of Sales, Construction Products West/Product Management. He was formerly Director of Sales, Tile Setting Products. His initial responsibility will be to develop the ProSpec Construction Products Business in western North America, as well as the product management functions for all ProSpec products. International sales will continue to report to McFadden.

 

Bob Huddart has been appointed Bonsal American National Accounts Manager. He was formerly Midwest Regional BMI Sales Manager. Huddart will manage the relationship with National Co-Op customers and other key accounts. He will also help support the Sakrete licensees by identifying business development opportunities and coordinating key accounts supported by multiple licensees.

 

Todd Stiffler has been appointed Director, BMI Sales for the Bonsal American Building Materials Independent Group and will manage the territory sales representatives. Stiffler’s focus will be to continue growing Sakrete sales to independent dealers, who support all of the Bonsal American manufacturing locations.

 

ProSpec, a Sakrete brand, is the professionally-specified group of products formerly packaged under the Bonsal brand, which included Bonsal Concrete Restoration and Repair and Bonsal Tile Installation products. With ProSpec, there is the added benefit of the full line of Sakrete products as well as a wealth of expertise and experience to meet the needs for a complete range of applications, both commercial and residential.

 

Since 1936, Sakrete has been providing professional contractors and homeowners with the finest in concrete and masonry mixes and repair products. It is the original dry cement mix brand in North America. The Sakrete brand is owned and managed by Oldcastle APG/Bonsal American, Inc. Bonsal American is headquartered in Charlotte, N.C.

 

Bonsal American is one of the largest producers of packaged building material products in the United States, including cement mixes, concrete repair and restoration products and tile setting products. Bonsal American sells Sakrete® and ProSpec® branded products through a network of distributors and a direct sales force to professional builders, contractors, engineers, architects, municipalities and building materials retailers.

 

Headquartered in Charlotte, N.C., Bonsal American is a division of Oldcastle APG. The parent company, CRH International Group, is based in Ireland and has operations in 25 countries, with 66,500 employees at more than 2,600 locations worldwide.

 


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