FCEF Forms Marketing Committee

Dalton, GA, June 24, 2026—The Floor Covering Education Foundation (FCEF) has announced the formation of its marketing committee, a strategic initiative designed to elevate industry awareness, expand outreach efforts and support workforce development initiatives across the floor covering industry.

The committee will be chaired by Reid Waxman, director of dealer operations at Roomvo and a member of the FCEF board of directors. 

Marketing Committee Members

• Reid Waxman; chair FCEF marketing committee; director of dealer operations, Roomvo; member, FCEF board of directors

• Sharyn Bernard: business & special projects editor Floor Covering Weekly

• Lauren Coles: national accounts manager CALI Flooring

• Kaye Whitener: executive director Floor Covering Education Foundation

• Matthew Gines: education outreach specialist Floor Covering Education Foundation

Committee Focus Areas

The marketing committee will focus on

• Increasing awareness of flooring career opportunities

• Promoting FCEF training programs and workforce initiatives

• Supporting student recruitment efforts for schools, colleges, and training centers

• Expanding industry engagement and employer participation

• Enhancing communications with industry partners and stakeholders

• Strengthening the visibility and perception of the flooring installation profession nationwide

• Supporting workforce development campaigns and industry outreach initiatives