Atlanta Flooring Design Center

Located in Suwanee, Georgia and Charlotte, North Carolina, Atlanta Flooring Design Centers is both a Commercial and Residential Flooring Contractor. A respected name in the floor covering industry since 1985, we offer quality products, excellent service, and pricing to the Southeast. We are dedicated to our customers and their concerns. Whether it's new construction, renovations, or tenant improvements, we can provide the flooring, cabinet, and countertop solutions needed for your project. Our team consists of highly qualified sales professionals, offering product, blueprint and installation knowledge. Atlanta Flooring Design Centers provides expert installation for Carpet, Vinyl Composition Tile, Ceramic Tile, Sheet Vinyl, Wood, Laminate Flooring, Cabinetry and Countertops. Our professional installers are available seven days a week to complete the job correctly and on time. For projects that require special scheduling, we will work with you or your company to accommodate your project needs. With daily deliveries from our suppliers, we have the capability to ensure that your material is ordered and installed efficiently.

Best Practices: Atlanta Flooring Design Center's multi-pronged approach to diversification - May 2018

By Jessica Chevalier Over the course of 33 years, Donny Phillips-founder and president of Atlanta Flooring Design Center (AFDC)-has grown a one-man, Duluth, Georgia based flooring operation into a $1...
http://www.floordaily.net/floorfocus/best-practices-atlanta-flooring-design-cent...

Retailer Product Diversification: Product diversification offers flooring retailers opportunity - Apr 2019

By Jessica Chevalier In an increasingly competitive retail landscape, independent floorcovering retailers of all sizes are turning to product diversification as a means of increasing tickets, mainta...
http://www.floordaily.net/floorfocus/retailer-product-diversification-product-di...

Marketing Minute: Sustainability can enhance the dealer’s value proposition - Aug/Sept 2021

By Paul Friederichsen For years it was said by manufacturers and retailers that in choosing between two products-all other factors equal (price, quality, quantity, warranty)-the consumer will see gr...
http://www.floordaily.net/floorfocus/marketing-minute-sustainability-can-enhance...

Laminate Report: Retailers indicate that the category is holding its own - Aug/Sep 18

By Beth Miller It wasn’t that long ago that laminate flooring was the latest fad in the flooring industry. Developed in Europe in the late 1970s, laminate was first introduced here in the U.S. a...
http://www.floordaily.net/floorfocus/laminate-report-retailers-indicate-that-the...

Atlanta Flooring Design Centers Launches ESOP Transfer of Ownership

Suwannee, GA, January 4, 2024-Atlanta Flooring Design Centers is transitioning to an ESOP structure, effective January 2. The organization was founded by Donny Phillips in 1985, and today is nu...
http://www.floordaily.net/floorfocus/atlanta-flooring-design-centers-transitioni...

Focus 100 Retail: Rebounding markets and hard surface gains - Nov 2016

By Darius Helm This year, the top flooring retailers and residential contractors are making solid gains, in most cases up by high single digits and even double digits, driven by both strength...
http://www.floordaily.net/floorfocus/focus-100-retail-rebounding-markets-and-har...

Waterproof Floors: How retailers are positioning waterproof floors to consumers - June 2021

By Meg Scarbrough Whether they saw a photo on Pinterest, heard a glowing review from a friend or watched an influencer install them on one of the myriad home improvement shows, some consumers are he...
http://www.floordaily.net/floorfocus/waterproof-floors-how-retailers-are-positio...

Hill Named WFCA Chairman, Sets Bold Agenda (contin

World Floor Covering Association Board of Directors Term Designations The following Directors have been re-elected to three-year terms effective July 1, 2006. They are: •G. Harold Chapman, CFE, ...
http://www.floordaily.net/floorfocus/hill-named-wfca-chairman-sets-bold-agenda-c...

Retailers Donny Phillips and Riley Gazzaway

February 22, 2006—Retailers Donny Phillips and Riley Gazzaway, Atlanta Flooring Design Centers, in an interview recorded at Surfaces 2006, discuss their retail business, Surfaces 2006, how they ...
http://www.floordaily.net/flooring-podcasts/retailers-donny-phillips-and-riley-g...

New Executive Committee, Board Members Elected at

Anaheim, CA, June 16--Aaron J. Pirner, CFE, will become chairman of the board of directors of the World Floor Covering Association (WFCA) effective July 1. Pirner, CEO of CAP Carpet, Inc., Wichita,...
http://www.floordaily.net/floorfocus/new-executive-committee-board-members-elect...

Steel To Become WFCA Chairman July 1

Anaheim, CA. June 24, 2009--Scott Steel becomes chairman of the board of the World Floor Covering Association (WFCA) effective July 1. Steel, president and owner of My Flooring America, of Webs...
http://www.floordaily.net/floorfocus/steel-to-become-wfca-chairman-july-1

Mancini Takes WFCA Board Helm in July

Anaheim, CA, May 28, 2008--Brooks T. Mancini becomes chairman of the board of the World Floor Covering Association on July 1. Mancini, chairman emeritus of B.T. Mancini Co. Inc., of Reno, Nev., takes...
http://www.floordaily.net/floorfocus/mancini-takes-wfca-board-helm-in-july

Maintenance: Commercial Floor Care: Contract dealers benefit from offering floor care - Apr 2017

By Darius Helm Floor care and maintenance has been a growing part of many contract dealers’ operations in the last few years, and those who have entered into that business have nothing but good...
http://www.floordaily.net/floorfocus/maintenance-commercial-floor-care-contract-...

WFCA Names Paul Johnson Board Chairman

Anaheim, CA, June 24, 2014 -- Paul Johnson, President of Interiors One Inc., Carpet One in Tulsa, Oklahoma has been elected chairman of the board of the World Floor Covering Association, effective Jul...
http://www.floordaily.net/floorfocus/wfca-names-paul-johnson-board-chairman

Hill Named WFCA Chairman, Sets Bold Agenda

Anaheim, CA, July 3, 2006--Robert A. Hill, who built a group of floor covering businesses from a single store in suburban Chicago to a $100 million-plus operation today, takes over as chairman of the ...
http://www.floordaily.net/floorfocus/hill-named-wfca-chairman-sets-bold-agenda

FloorRadio Installation Roundtable – Part 1 (17:14)

November 25, 2006—In the first part of a special four-part FloorRadio series, panelists look at the industry’s perennial installation problem and possible ways to lessen it. Panelists, John McGr...
http://www.floordaily.net/flooring-podcasts/floorradio-installation-roundtable--...

Simply Floored Launches New Financing Promotion fo

Atlanta, GA, February 6, 2006--Simply Floored, an innovative Atlanta flooring company that brings the store to your home, today announced a new financing promotion to help homeowners in their new floo...
http://www.floordaily.net/floorfocus/simply-floored-launches-new-financing-promo...

Simply Floored Launches Online Virtual Decorator

Atlanta, GA, January 23, 2006-–Simply Floored, an Atlanta flooring company that brings the store to your home, has launched its new online Virtual Decorator to help consumers with the floor purchasing...
http://www.floordaily.net/floorfocus/simply-floored-launches-online-virtual-deco...

FloorRadio Installation Roundtable – Part 4 (23:15)

November 25, 2006—In the final part of a special four-part FloorRadio series, panelists look at the industry’s perennial installation problem and possible ways to lessen it. Panelists, John McGr...
http://www.floordaily.net/flooring-podcasts/floorradio-installation-roundtable--...

FloorRadio Installation Roundtable – Part 2 (19:42)

November 25, 2006—In the second part of a special four-part FloorRadio series, panelists look at the industry’s perennial problem of installation and possible ways to lessen it. Panelists, John ...
http://www.floordaily.net/flooring-podcasts/floorradio-installation-roundtable--...

FloorRadio Installation Roundtable – Part 3 (17:14)

November 25, 2006—In the third part of a special four-part FloorRadio series, panelists look at the industry’s perennial installation problem and possible ways to lessen it. Panelists, John McGr...
http://www.floordaily.net/flooring-podcasts/floorradio-installation-roundtable--...

WFCA Shifts to New Board Leadership, Headed by Freadreacea

Dalton, GA, March 28, 2017—Nick Freadreacea became chairman of the board of the World Floor Covering Association (WFCA) effective Q1 2017. Freadreacea, president and owner of The Flooring Galle...
http://www.floordaily.net/floorfocus/nick-freadreacea-named-wfca-chairman-of-the...

Donny Phillips Discusses Decision to Choose ESOP Succession Option for Atlanta Flooring Design

January 5, 2024—Donny Phillips, CEO of Atlanta Flooring Design, and Kemp Harr discuss the decision to go with the employee ownership (ESOP) as part of his succession planning. Listen to the inte...
http://www.floordaily.net/flooring-podcasts/donny-phillips-discusses-decision-to...