USG, XL Brands To Partner on New Technologies
Dalton, GA, April 28, 2014 -- - USG, manufacturer of USG Levelrock and Durock brand products, and XL Brands, a private label manufacturer of floor covering adhesives, said they are forming a strategic partnership to develop new technologies for the flooring industry.
The partnership is a joint research and development marketing effort. USG and XL Brands will work jointly to develop systems that enhance each other. There will be no mergers or changes in ownership.
The individual R&D facilities will continue to serve the collective efforts in an optimal manor. Sales efforts will complement each company with a unified message.
The product collaborations will feature systems that focus on moisture solutions, substrate issues, installation speed requirements, bonding and performance applications, and full system warranty protection.