QEP Unveils New Brand Identity, Updated Logo
Boca Raton, FL, June 12, 2013 -- Hardwood flooring and installation products firm Q.E.P. Co. said it has unveiled a new brand identity for its QEP-branded products.
It's the first time the brand logo has been modified since its inception in 1979.
In 2009 the company unveiled a new identity for QEP the corporation. The QEP corporate logo represents QEP the company and all the brands and subsidiaries that operate under the large corporate structure, including the new QEP-branded products.
The new logo keeps the yellow and blue that has been associated the QEP brand but the diamond shape has been modified.
Part of the logo transition included a new look and feel for the QEP-branded products and the packaging they get wrapped up in, the company said.