Preverco Respositioning Brand at Surfaces

Saint Augustin de Desmaures, Quebec, Jan. 24, 2013 -- Wood flooring maker Preverco said it is repositioning its brand under the slogan "Preverco, Creating Ambiance".

As part of the repositioning, the company is rolling out a new website next month as well as several new communication tools. It will be available for review at Surfaces.

The company said the new website and communication tools drop the technical jargon and usual classifications and simplifies product lines into three distinct collections—Expression, Distinction and Inspiration—and the various wood grades are replaced by appearance descriptions.