Mohawk Realigns Marketing Dept. Under Mendelsohn Leadership

Calhoun, GA, March 17, 2017— To position Mohawk for the next phase of its growth, the company is aligning its North American marketing function with it’s performance objectives.

These changes were implemented under the leadership of Karen Mendelsohn, senior vice president of marketing, who joined the company in September, and impacts all surface categories in the North American business except ceramic tile. 

As vice president of residential marketing, Seth Arnold will be responsible for the development of all hard and soft surface marketing strategies to drive success within the residential business.

To lead our residential marketing teams, Tammy Perez, director of Mohawk hard surface brand, will assume responsibility for all resilient products, sheet vinyl and LVT in addition to laminate and wood marketing.

Kim Taylor is joining Mohawk Flooring NA from Daltile as director of merchandising strategy and execution.

Jason Sims has been named director of brand marketing, distribution, where he will drive the go-to-market strategies for the IVC, Quick-Step, Century and Columbia brands.

Doug Ensley has been promoted to senior director of marketing development, and Jeremy Nyboer has joined Mohawk from Newell Rubbermaid as the brand director for soft surfaces.

To further drive our commercial marketing teams, Angie Carter has been promoted to director of product marketing, and Angelina Cebrian will transition from her role at IVC to director of commercial marketing.

To support Mohawk’s commercial and residential marketing teams, Laura Bartley has been promoted to director of public relations and communication, and Sarah Tuck has been named director of inbound marketing, managing consumer leads that come in through digital marketing efforts.

In addition to these changes, there are several new and existing members to the Mohawk marketing team who have assumed new roles and responsibilities.

Mohawk will continue to leverage its marketing talent to enhance collaboration and communication across all channels, businesses, segments and departments, successfully creating one Mohawk across its family of brands, including Mohawk, Karastan, Mohawk Group, Quick-Step, Columbia, Century, Pergo, IVC and Mohawk Home. 

Related Topics:Karastan, Mohawk Industries, Daltile