Mohawk Expands Support of Komen Three-Day Events

Calhoun, GA, September 12, 2017-To help in the fight against breast cancer, Mohawk is once again partnering with Susan G. Komen by sponsoring all seven of the organization’s Three-Day events, providing 8,000 pieces of durable, eco-friendly SmartCushion to comfort walkers and crew members.

Mohawk SmartCushion’s visco-elastic memory foam provides the ultimate in comfort and durability under carpet-and now under sleeping bags. Most of the Three-Day participants will walk approximately 20 miles per day; they will use their cushion for sleeping at night and to sit on during lunch. The SmartCushion is then recycled at the end of the events.

This year, Mohawk has also expanded its support of the Three-Day by activating retailer support for all seven cities. Its top cushion retailers will host “Mohawk Mile” pink carpet experiences at the end of each day to cheer on participants as they cross a pink Mohawk carpet.

Mohawk began its partnership with Komen in 2001, spearheading programs in both the residential and commercial arena-its Decorate for the Cure and Specify for the Cure, respectively. Through these programs, more than $5 million has been donated to date, serving millions in more than 30 countries. In 2015, Mohawk sponsored the Philadelphia Three-Day Walk and provided more than 800 pieces of SmartCushion. Then, in 2016, Mohawk took its work with Komen to a new level, expanding its support of the Three-Day across the country to include all seven participating cities and donating more than 6,000 pieces of SmartCushion.

The Susan G. Komen Three-Day is a three-day, 60-mile walk that raises awareness and money for breast cancer research and helps the organization reach its Bold Goal-to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. The event is held in Atlanta, Dallas, Michigan, Philadelphia, San Diego, Seattle and the Twin Cities.