Balta Home Cuts Ribbon on New Distribution Center

Rome, GA, November 20, 2017-Balta Home USA, the rugs division of Balta, is moving to a new 330,000 square foot distribution facility in Rome, Georgia, to provide more capacity for its North American business.

Previously operating in two warehouses within the state, Dalton and Calhoun, Balta Home’s new distribution center will improve efficiencies, reduce labor and packaging costs, continuing the company’s high-level of service. The building features 100% LED lighting with separate waste streams for plastic, cardboard and other recyclables.

Housing 10,000 square feet of offices for sales and marketing departments, the center will employ between 75 and 100 people depending on the time of year. Divided into three zones with a logical flow-inbound, packaging, outbound-the center has 24 loading docks, accommodating 14 outbound trailers at one time. Part of the warehouse will be used to provide capacity for Balta Home’s growing e-commerce business, seeing an expansion from 1,500 to 2,000 SKUs in the coming months. As an additional benefit, it will also allow the company to target new distribution channels. The company will continue to use the offices and showroom on 5th Avenue in New York.

The center was officially opened on November 16 in a ribbon-cutting ceremony attended by local dignitaries including the mayor of Rome, Georgia, senior Balta Home management and Balta Group CEO Tom Debusschere.