Anaheim, CA, June 5, 2014 -- The World Floor Covering Association said it has completed the third leg of its coast-to-coast media tour.
The organization’s annual tour is part of its ongoing effort to educate consumers about new floor products, trends and technologies.
Key WFCA personnel and the trade association's public relations agency of record Story Dept. are meeting with target consumer press in New York, Birmingham and Des Moines, as well as targets in Northern and Southern California, over the course of four months.
The tour will wrap in late summer. By that time the WFCA team will have met with and provided information and product demonstrations for more than 70 editors and writers from over 40 of the top nationally distributed home and shelter magazines and newspapers, as well as some of the home décor focused websites.
To prepare for the tours, WFCA said its trend scouts select innovative new products that launched at the Surfaces tradeshow and industry-wide to share with press. In total, the WFCA contacted over 40 Surfaces exhibitors and manufacturers from around the world to participate in the tours. Making the list for 2014 are thirty-five products ranging from paper shag area rugs to reclaimed hardwood floors made from truck decks.
On May 29 the WFCA embarked on the third leg of the tour in Des Moines, home to Meredith Corporation’s family of magazines.
Mid-summer, the team will travel to Northern California to meet with editors at such publications as Sunset Magazine, California Home + Design and The Oakland Tribune among others.