Mohawk Campaign Wins Telly Awards

Dalton, GA, July 8, 2013 -- Mohawk said it has received two Telly awards for its License to Spill campaign, a coast-to-coast tour in collaboration with the nationally syndicated “Better Show.”

The Telly Awards is an award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

The Mohawk campaign scored wins in both the Online Commercial/Campaign/Promotional and the Branded Content/Promotional Branding categories.

The competition received over 13,000 entries from top ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations around the world.
 
“It is an extraordinary achievement to be selected for not just one, but two Telly Awards,” said Elise Demboski, vice president of creative services at Mohawk. “Most exciting is the fact that we are only halfway through the campaign. There is a lot more excitement ahead as we take to the road for the fall leg of our tour.”

Mohawk’s License to Spill campaign has been traveling to festivals across the country showcasing the cleanability of its SmartStrand carpet, spilling on it everything from chocolate to soy sauce to red wine and cleaning it with just water.

Celebrity designers and Mohawk spokespersons, Taniya Nayak and Chip Wade, make guest appearances along the way to address any flooring or design questions.

The campaign kicked off in March and traveled to Boston, Atlanta, Hilton Head, Chicago, and Philadelphia. After participating in an event in New York, the License to Spill truck will head west in the fall, with stops scheduled in Denver, Portland, Seattle, Los Angeles, Las Vegas and Phoenix.



Other Archived Articles

Atllanta Home Sales, Prices Dip in July   Full Article
Atlanta, GA, Aug. 18, 2014 -- Home sales and prices in the Atlanta Metro area fell slightly from June, the Atlanta Board of Realtors saiid Monday.

Multilayer Association Gets Three New Members   Full Article
Bielefeld, Germany, Aug. 18, 2014 -- The Multilayer Modular Flooring Association said it has three new members.

Bamboo Hardwoods Signs Midwest Distributor   Full Article
Seattle, WA, Aug. 18, 2014 -- Bamboo Hardwoods said it has entered into a distribution agreement with Bishop Distributing.

Builder Confidence at Seven-Month High   Full Article
Washington, DC, Aug. 18, 2014 -- Homebuilder confidence rose in August to the highest level in seven months, according to the National Association of Home Builders.

New York Manufacturing Improves at Slower Pace   Full Article
New York, NY, Aug. 15, 2014 -- The Empire State manufacturing survey fell back to 14.7 in August after hitting a four-year high of 25.6 in July.

Consumer Sentiment Falls in Early August   Full Article
Washington, DC, Aug. 15, 2014 -- The preliminary August reading on the University of Michigan/Thomson Reuters consumer-sentiment index fell to 79.2 from a final July result of 81.8.

Investors Wondering About Firm's Stake in Armstrong   Full Article
New York, NY, Aug. 15, 2014 -- Flooring industry analyst Stifel Nicolaus says talk is heating among its clients up that Armstrong World Industries could be broken into separate entities.

Office Environments Acquires Flooring Firm   Full Article
Charlotte, NC, Aug. 15, 2014 -- Office Environments, a Charlotte based commercial furniture dealer, said it has acquired Modular Designs, a flooring firm also based in Charlotte.

FCICA Continuing Diamond Member Club   Full Article
West Bloomfield, MI, Aug. 15, 2014 -- FCICA, the Flooring Contractors Association, said it will continue its Diamond Club member program for the 2014-2015 membership year.

Housing Affordability Declines in Second Quarter   Full Article
Washington, DC, Aug. 15, 2014 -- Nationwide housing affordability dipped in the second quarter as several markets saw a firming of home prices, according to the National Association of Home Builders.

Georgia Unemployment Grows but Dalton Layoffs Fall   Full Article
Atlanta, GA, Aug. 14, 2014 -- Unemployment in Georgia in July rose to the highest rate since last October, according to the Georgia Department of Labor.

Initial Jobless Claims Rise Last Week   Full Article
Washington, DC, Aug. 14, 2014 -- Initial claims for unemployment benefits rose 21,000 to 311,000 in the week the ended Aug. 9, according to the Labor Department.

Higher Downpayments Hitting First-Time Home Buyers   Full Article
New York, NY, Aug. 14, 2014 -- Growing requirements for downpayments are shutting many first time buyers out of the housing market, Bloomberg News reports.

Tarkett Contest Features Commercial Flooring   Full Article
Chagrin Falls, OH, Aug. 14, 2014 -- Tarkett has launched a WeLikeItNatural Creative Contest featuring its commercial vinyl flooring.

Retail Sales Flat in July   Full Article
Retail Sales were flat in July as car demand slowed and consumers remained cautious in their spending. This is the weakest performance in six months.

Mortgage Application Volume Down Last Week   Full Article
New York, NY, Aug. 13, 2014 -- Mortgage application volume fell last week as both purchase and refinancing applications declined, according to the Mortgage Bankers Association.

Valinge Awarded Another U.S. Patent   Full Article
Viken, Sweden, Aug. 13, 2014 -- Valinge said it has been awarded a U.S. patents regarding mechanical locking of LVT/resilient floorboards.

Another Investment Firm Discloses Armstrong Position   Full Article
New York, NY, Aug. 13, 2014 -- Another investment firm has disclosed a large position in the shares of Armstrong World Industries.

Home Price Increases Continue To Moderate   Full Article
Washington, DC, Aug. 12, 2014 -- Home-price growth continued to moderate in many metropolitan areas in the second quarter, according to the National Association of Realtors.

Domotex Turkey 2015 Set for May   Full Article
Hannover, Germany, Aug. 12, 2014 -- The dates for Domotex Turkey 2015 are May 25-28 at the Turkish carpet trading capital, Gaziantep.