Mohawk Campaign Wins Telly Awards
Dalton, GA, July 8, 2013 -- Mohawk said it has received two Telly awards for its License to Spill campaign, a coast-to-coast tour in collaboration with the nationally syndicated “Better Show.”
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The Telly Awards is an award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.
The Mohawk campaign scored wins in both the Online Commercial/Campaign/Promotional and the Branded Content/Promotional Branding categories.
The competition received over 13,000 entries from top ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations around the world.
“It is an extraordinary achievement to be selected for not just one, but two Telly Awards,” said Elise Demboski, vice president of creative services at Mohawk. “Most exciting is the fact that we are only halfway through the campaign. There is a lot more excitement ahead as we take to the road for the fall leg of our tour.”
Mohawk’s License to Spill campaign has been traveling to festivals across the country showcasing the cleanability of its SmartStrand carpet, spilling on it everything from chocolate to soy sauce to red wine and cleaning it with just water.
Celebrity designers and Mohawk spokespersons, Taniya Nayak and Chip Wade, make guest appearances along the way to address any flooring or design questions.
The campaign kicked off in March and traveled to Boston, Atlanta, Hilton Head, Chicago, and Philadelphia. After participating in an event in New York, the License to Spill truck will head west in the fall, with stops scheduled in Denver, Portland, Seattle, Los Angeles, Las Vegas and Phoenix.