Houzz & Home Survey Reveals Trends Among Millennial Homeowners

Palo Alto, CA, June 12, 2015— Millennial homeowners in the U.S. were just as likely to renovate their homes as other age groups in 2014, according to the fourth annual Houzz & Home survey, with more than 170,000 respondents in the U.S. among the 260,000 respondents globally.

The survey, which received more than 15,000 U.S. Millennial homeowner responses (ages 25-34), revealed that a key motivation for renovation projects among Millennial homeowners is making a newly purchased home their own (55%), with one-third purchasing a new home in 2014 alone, indicating that, while still a small group, Millennial homeowners are just as active as older generations when it comes to renovating and decorating.

Kitchens continue to be the most popular interior remodeling project among all age groups, with nearly one-third of homeowners tackling this room in 2014. Millennial homeowners, who were just as likely to remodel their kitchens as other homeowners, spent an average of $26,300 on major remodels of a large kitchen (more than 201 square feet), and $16,100 for major remodels of a small kitchen (less than 201 square feet). By comparison, younger Baby Boomers spent an average of $45,200 on major remodels of a large kitchen and $38,700 for major remodels of a small kitchen.

When it comes to minor kitchen remodels, Millennials spent $5,100 on average for a small kitchen and $7,500 for a large kitchen.

Eighty-four percent of all homeowners hired a professional to help with their remodeling projects; nearly half of those used a general contractor (44%). Homeowners were also likely to hire landscape contractors (19%), interior designers (12%), architects and landscape architects/designers (10% each).

Challenges:

When it comes to the challenges all homeowners face during renovations, finding products and professionals top the list (both at 33%).

However, staying on budget is the biggest challenge for Millennials (38% versus 29% for younger Baby Boomers).

Millennials are also nearly twice as likely to struggle with funding their renovation projects as younger Baby Boomers (37% versus 19%, respectively).

Financing:

Cash remains king—all generations leveraged savings or personal finances to pay for their home upgrades (87%). One in three Millennials charged renovation expenses to a credit card (32%), versus 25% for other generations.

Aging in Place:

Over half (56%) of 60+ households plan to stay in their homes indefinitely, with many renovating their homes for this purpose. Of the 60+ households renovating their kitchens, 60% are improving accessibility. Similarly, 69% of the 60+ homeowners renovating their bathroom are updating with aging in mind, including installing raised toilets (38%) and grab bars (26%).

Smart Technology:

Twenty-five percent of renovating homeowners rank smart home tech as a very-to-extremely important consideration for recent renovations. One in four installed home automation systems as part of a renovation in 2014.

Healthy Home:

Homeowners are divided on the importance of addressing and preventing health concerns in 2014 renovations. While two in five of U.S. homeowners rate health concerns as very-to-extremely important, one in five rate them as entirely unimportant. Addressing health concerns during renovations becomes less important as household income increases.

The full report can be found at http://info.houzz.com/HH2015.html.