Focus on Transparency - Aug/Sep 2013

By Darius Helm

 

LEED v4 may not be launched until Greenbuild this November, but for all intents and purposes it has already altered the trajectory of the U.S. green building movement. At the broadest level, the new version demonstrates a greater commitment to the three pillars of sustainability—environmental, social and economic—and, as it relates to the flooring industry, it shifts the focus from single-attribute and multi-attribute certifications to lifecycle assessments, environmental product declarations (EPDs) and increased transparency through health product declarations (HPDs) and other vehicles.

Architecture and design firms are already looking at projects through this new lens, specifying products with EPDs and HPDs. Carpet manufacturers are also already in position, with most of the commercial firms launching EPDs on products this year. And many are completing or working on HPDs, as are some hard surface and resilient producers.

In early March, Cannon Design, an international design firm that ranks in the top five for healthcare and education design work, sent a letter to product manufacturers, entitled “Re: Product Transparency and Chemicals of Concern Disclosure,” laying out guidelines for what it considered to be specifiable material. The design firm requested that HPDs be publicly provided for all products used in its buildings, and also stated that as of the beginning of 2015 it will only use materials with product content transparency. According to the firm, its purpose is “transparency to enable our project teams to make informed health-minded decisions.” Several prominent design firms are also coming up with similar approaches. In fact, most of the top design firms, including Cannon Design, Gensler, HOK and Perkins+Will are founding endorsers of the HPD Open Standard.

This move en masse by the A&D community, coupled as it is to LEED v4, is reminiscent of other milestones in the brief history of green building, like indoor air quality certification. And what it means to manufacturers is unequivocal; to participate, they’re going to have to embrace the issue of transparency.

DEFINING TRANSPARENCY
Manufacturers are in a unique position among the players involved in the commercial building process. As the materials providers, they are essentially alone in bearing the burden and the risk of exposing their businesses through transparency certifications. And to reveal proprietary information seems to undermine the competitive principles upon which free market capitalism is built.

However, transparency is not always as transparent as it sounds. There are many ways to approach the issue of verifying environmental impacts or eco-toxicity and human health issues without publicly disclosing any proprietary chemistries. And even the more opaque programs get some sort of recognition in the new LEED certification system. But higher levels of transparency do increase the value of the flooring in its contribution to LEED credits.

It’s also worth noting that even though manufacturers can buffer themselves against disclosing all their processes and materials, in some circumstances there will likely be ways of teasing out more information to reveal chemistries or possibly even suppliers. And on top of that, the demand for increased transparency will grow stronger. After all, this is being driven by concerns about eco-toxicity and human health, two areas where you can only really move in one direction—forward. 

So the manufacturers and chemical companies that have resisted material transparency are right to be concerned about it, though they’re probably wrong to fight against it. It’s like trying to save a sandcastle from the rising tide. Fortunately, manufacturers are pragmatists. They’re in the business of competing to sell products, and they’ll go where the competition takes them.

EPDs, which in the new LEED version contribute to points in MRc2 in the section on building product disclosure and optimization, focus on lifecycle impacts and don’t figure into the transparency discussion as much as HPDs, Pharos, Green Screen and cradle-to-cradle certifications. EPDs are developed through lifecycle assessments that are defined and reported according to a product category rule (PCR). The PCR developed for the flooring industry describes products through a set of impact categories. As such, there’s a lot of territory EPDs don’t cover, like human health, which the consensus group that developed the PCR decided was covered by indoor air quality certifications.

HPDs, which at least for now are self-declared, take a closer look at materials and also highlight hazardous chemicals, and they contribute to a LEED credit in MRc4, the material ingredients section. And cradle-to-cradle certification is included in the same section because of its focus on chemistry. MRc3, which deals with the sourcing of raw materials, gives credit for third-party verified corporate sustainability reports that include environmental impacts up and down the supply chain. Accepted frameworks include a Global Reporting Initiative Sustainability Report, along with other global programs.

ROOM FOR IMPROVEMENT
The biggest issues for everyone from manufacturers to designers with the new LEED version have to do with clarity. A lot of criticism has been directed at the way in which the credits are written, and many feel that there’s going to be a lot of confusion. And, as always, there are disputes about the relative worth of the many different certifications and reporting systems that are included.

It seems clear that there will be plenty of controversy with LEED v4, though many feel that simply making it this far is a victory, considering the push and pull of the various stakeholders. Few people think it’s a perfect document, but the sense is that it will be periodically revised and fine-tuned.
At the same time, certifications are likely to develop as well. It seems inevitable, for example, that HPDs will eventually require third-party verification.

Also, there’s a lot of room for development in chemical assessment systems. When it comes to human health, there’s a huge distinction between the toxicity of a material and assessing the exposure of people to that toxic material. For instance, there’s a big difference in health risk between a toxic substance in upholstery fabric and the same substance in a ceiling tile, or between the plasticizer in an IV tube and the plasticizer in a vinyl floor. Creating programs that accurately reflect exposure levels are essential in implementing sustainable building solutions.

In the end, the most significant aspect of LEED v4 and the movement toward lifecycle assessment and material transparency is the speed with which the changes arrived. Just two years ago, as the PCR for flooring was still being developed, there was a lot of skepticism in the flooring community about the traction EPDs would receive. Certification of NSF 140, the multi-attribute carpet assessment standard, was still getting a lot of attention, and resilient flooring manufacturers were busy getting NSF 332 certifications. And now multi-attribute certifications look more like evolutionary dead ends, bypassed by the next generation of sustainability tools. The good news is that this more comprehensive approach to sustainability is likely to be relevant for many years to come.



USGBC: BUILDING CONSENSUS

The U.S. Green Building Council works to make sure all stakeholders are fully represented as it develops its certification programs, which can't be easy with over 12,000 members. And it's never without controversy. This time around, the Vinyl Institue has criticized the USGBC for being unresponsive to its objections.

Members have to register if they're going to vote, and for LEED v4 about 10% of members opted in. Before any vote, there must be a balance between the three stakeholder groups: the Producer category, which is made up of contractors and builders; the User category, which includes the A&D firms; and the General Interest category, which is made up of manufacturers, utilities and various organizations. If, after the opt-in, one category is under-represented, the LEED steering committee must recruit more members in that group before a vote can proceed.

In the June vote for approval of LEED v4, which needed two-thirds of the vote to pass, 86% of the voting members elected to support the version. The User category supported LEED v4 with 90% of the vote, with the Producer category close behind at 89%. And in the General Interest category, 77% of members voted to approve the version.


Copyright 2013 Floor Focus 



Other Archived Articles

Business Inventories Rise Less Than Expected   Full Article
Washington, DC, Oct. 15, 2014 -- U.S. business inventories rose less than expected in August, according to the Commerce Department.

Producer Prices Decline in September   Full Article
Washington, DC, Oct. 15, 2014 -- Producer prices in the U.S. fell in September for the first time in more than a year, according to the Labor Department.

New York Area Manufacturing Slows in October   Full Article
Washington, DC, Oct. 15, 2014 -- Manufacturing in the New York region expanded at a much slower pace in October, according to the New York Federal Reserve.

Retail Sales Decline in September   Full Article
Washington, DC, Oct. 15, 2014 -- U.S. retail sales fell more than expected in September, following the biggest gain in four months in August, according to the Commerce Department.

Mortgage Applications Up on Lower Rates   Full Article
Washington, DC, Oct. 15, 2014 -- Mortgage application volume rose 5.6% last week from the previous week as interest rates fell, according to the Mortgage Bankers Association.

Florim Opens Showroom in Moscow   Full Article
Moscow, Russia, Oct. 15, 2014 -- Tile company Florim said it has opened a new flagship store in Moscow.

Retirement Fund Files Suit Against Lumber Liquidators   Full Article
Toano, VA, Oct. 14, 2014 -- Lumber Liquidators is facing a class action law suit brought by the City of Hallandale Beach, Florida, Police Officers' and Firefighters' Personal Retirement Trust, according to the Virginia Gazette.

UFloor Systems Signs Western Distributor Big D   Full Article
Aurora, CO, Oct. 14, 2014 -- UFloor Systems has signed Big D Floor Covering Supplies to distribute its Uzin subfloor preparation products.

Mannington Raising VCT Prices in January   Full Article
Salem, NJ, Oct. 14, 2014 — Mannington Mills said it will raise prices by 4% on all of its vinyl composition tile products effective Jan. 5.

Armstrong Issues Third Quarter Warning   Full Article
New York, NY, Oct. 14, 2014 -- Armstrong World Industries became the second public flooring company to issue a third quarter profit warning.

WFCA Names New Leader of Northwest Association   Full Article
Anaheim, CA, Oct. 13, 2014 -- The World Floor Covering Association has named Tish Gasparich leader of the WFCA’s Affiliate Flooring Association Northwest(FAN).

Horizon Forest Products Moves Richmond Offices   Full Article
Richmond, VA, Oct. 13, 2014 -- Horizon Forest Products moved its Richmond offices to 4820 Eubank Road in the Interport Business Center.

Share of Custom Homes on the Decline   Full Article
Washington, DC, Oct. 13, 2014 -- New NAHB research reveals significant regional differences in the share of custom homes started in 2013.

Self's To Distribute Novalis LVT in Midwest   Full Article
Toronto, Canada, Oct. 13, 2014 -- Wichita, Kansas-based Self’s, Inc. will now distribute luxury vinyl flooring made by Novalis Innovative Flooring.

Carpetland To Hold Annual Meeting in Chattanooga   Full Article
Chattanooga, TN, Oct. 13, 2014 -- Carpetland USA ColorTile will hold its 2014 Buying Committee meeting in Chattanooga Nov. 16-18.

Oil Prices Continue Downward Slide   Full Article
New York, NY, Oct. 10, 2014 -- Oil prices extended their free fall Friday.

Economists See Stronger 2015 Economy   Full Article
New York, NY, Oct. 10, 2014 -- Stronger job growth, increasing consumer confidence, and falling oil prices should aid the economic expansion next year, the Wall Street Journal reported.

Tarkett Holding Year-End Sales Promotion   Full Article
Chagrin Falls, OH, Oct. 10, 2014 -- Tarkett said it is holding its biggest sales promotion ever through the end of the year.

Karndean Promotes Hanno to Sales Director   Full Article
Export, PA, Oct. 10, 2014 -- Karndean Designflooring has promoted Tim Hanno to director of retail sales, effective immediately.

Tight Lending Standards Still Hurting Home Builders   Full Article
Washington, DC, Oct. 9, 2014 -- Tight mortgage lending standards continue to affect sales for single-family builders, according to a survey released by the National Association of Home Builders.