Orlando, FL, Jan. 11, 2013 -- Flooring America plans to launch its "Where Friends Send Friends" Mobile Marketing tour, a 10-city tour to obtain customer feedback and testimonials for use in future television and online marketing campaigns.
The plan was unveiled at the group's annual meeting in Florida.
According to Frank Chiera, vice president of marketing and advertising, Flooring America plans to interview more than 100 real customers to let them talk about their experience with Flooring America.
Chiera also said that the organization will launch a new website with enhanced social integration to facilitate the reviews and recommendations.
On the strategic partnership front, Flooring America also revealed its exclusive partnership with Stanley Steemer, bringing Flooring America to a minimum of 65 branch locations.
The partnership has the potential to introduce the Flooring America brand to 800,000 new homes, Flooring America said.
Also at the meeting, Flooring America/Flooring Canada are recognizing Shaw Industries and Beaulieu of America as the hard-surface and soft-surface Supplier of the Year.