Dalton, GA, Jan. 25, 2013 -- The Carpet and Rug Institute has released its first ebook designed to help retailers better serve their customers.
The Carpet Chronicles: Highlights from the CRI Blog for Retailers and Their Customers is a three-section interactive electronic book that should designed to be a handy tool for the thousands of carpet retailers across the U.S. and beyond.
"This ebook is aimed at a particular audience - retailers - providing them with an easy training resource for their sales force as well as a handy fact book to use with customers who visit their showrooms," said Werner Braun, CRI president.
"Retailers need to be able to give customers 'on-the-spot' answers, without having to wade through a lot of extraneous information. This ebook provides a wealth of talking points to help retailers pull up those answers seemingly 'out of hand.'"
Based on material taken from the most popular articles on the CRI Blog (www.criblog.org), the ebook is interactive, with frequent hyperlinks to take readers to relevant pages from all over the web.
The ebook is divided into three sections: The Benefits of Carpet, Indoor Air Quality, and Shopping for Carpet.The Benefits of Carpet section addresses the reasons why carpet is America's number one flooring choice, stressing the comfort, safety, warmth, sound reduction, relative value, and easy care that carpeted floors provide.