Beaulieu Promotion Wins Award
Dalton, GA, Oct. 17, 2012 -- Beaulieu's promotional program called "No Excuses" with Floor To Ceiling received special recognition from the group at the recent Preferred Brands Mid-Summer Members Convention.
Floor To Ceiling is a network of about 200 independently owned and operated decorator showrooms and is part of Preferred Brands, a Midwest-based company that is also parent to World of Floors, a leading floorcovering retail chain.
The “No Excuses” program featured a value-priced carpet line made from Beaulieu’s solution-dyed PET polyesters incorporating Magic Fresh.
The rack display was created especially for Floor To Ceiling showrooms. Magic Fresh is Beaulieu's proprietary built-in odor reducing treatment.