Flooring Interviews

A news and interviews program, our news coverage focuses on the players and events from all segments of the industry including; suppliers, manufacturers distributors and members of the retail community.

Lindsey Waldrep Discusses Crossville's Product Focus for 2018

Lindsey Waldrep Discusses Crossville's Product Focus for 2018

February 16, 2018—Lindsey-Ann Waldrep, VP of Marketing for Crossville, and Kemp Harr discuss Crossville's new upscale porcelain tile products including Java Joint. Watch the video to see the firm's presentation at Surfaces as well as their continued focus on giving designers the components they need to create custom spaces for their clients.

Brad Root Discusses the Launch of the EF Contract Brand

Brad Root Discusses the Launch of the EF Contract Brand

February 15, 2018—Brad Root, SVP of sales and marketing for EF Contract, discusses Engineered Floors' decision to rebrand Bolyu Contract and Aqua Hospitality to EF Contract and EF Hospitality. Listen to the interview to hear more about the go to market strategy and the new leadership team for these two brands moving forward. Bolyu and Aqua Hospitality were part of the Beaulieu assets that Engineered Floors purchased late last year.

T.M. Nuckols and Dan Phelan Discuss the 2018 Dixie Home, Masland and Fabrica New Products

T.M. Nuckols and Dan Phelan Discuss the 2018 Dixie Home, Masland and Fabrica New Products

February 14, 2018—T.M. Nuckols and Dan Phelan, President and VP of Marketing and Hard Surface, respectively, and Kemp Harr discuss the nearly 150 new products being introduced in the residential business for 2018 in carpet, LVT and real hardwood. Watch the interview to hear more about how the three brands fit into the overall market, the firm's new mainstreet collection called Masland Energy, plus see the new Fabrica branded hardwood program which the firm spent over a year developing. The program offers flooring and feature wall products.

Jonathan Train Discusses Earthwerks' 30-year LVT Heritage and 2018 New Product intros

Jonathan Train Discusses Earthwerks' 30-year LVT Heritage and 2018 New Product intros

February 13, 2018—Jonathan Train, President of Earthwerks, and Kemp Harr discuss Earthwerks' 30-year presence in the LVT category and the steps the firm is taking to offer the right price points and aesthetic visuals to the consumer. Watch the video to see the brand's 30 new styles, it's "core" message, plus its expanded offering in the hardwood business. This video was filmed at Surfaces 2018 in Las Vegas.

John Wu Discusses Novalis' New Nova Floor LVT Products at Surfaces 2018

John Wu Discusses Novalis' New Nova Floor LVT Products at Surfaces 2018

February 12, 2018—John Wu, CEO with Novalis, and Kemp Harr discuss the size, scope and growth of Novalis as well as the latest new Nova Floor products. Listen to the interview to hear more about the company as well as their new Serenbe SPC rigid core product. Novalis is a major supplier of LVT and rigid core products based in Shanghai.

Carrie Edwards and Katie Ford discuss Shaw Industries' Anderson-Tuftex brand launch

Carrie Edwards and Katie Ford discuss Shaw Industries' Anderson-Tuftex brand launch

February 9, 2018—Carrie Edwards and Katie Ford (VP and Brand Strategy Director, respectively), and Kemp Harr discuss the launch of Shaw's new upscale brand at Surfaces 2018. Watch the video to see the firm's new exhibit and hear more details about this premium line of rugs, hardwood and broadloom carpet. Along with this launch are new, longer, wider hardwood products and new upscale carpet designs, as well as new displays.

Mark Clayton and Chris Johnson Discuss Phenix's Diversification and Product Focus for 2018

Mark Clayton and Chris Johnson Discuss Phenix's Diversification and Product Focus for 2018

February 8, 2018—Mark Clayton and Chris Johnson, President and SVP of Sales, respectively, with Phenix, and Kemp Harr discuss Phenix's message at Surfaces 2018. Phenix, a privately held company, is coming off a strong growth year in 2017 and the company continues to invest in new carpet technology as well as diversifying further into the LVT, rigid core and mainstreet commercial segments of the business. Phenix's theme for this year's show was Crafted by Phenix.