Dallas, TX, August 9, 2006--Hanley Wood, the owner of Surfaces the trade show said that as the sales effort for Surfaces 2007 gets under way, it’s clear that the industry is more committed than ever to its most important event.
With the initial space draw assignment complete, it said, the show is already 92% sold out. It said the amount of exhibit space already contracted and number of exhibiting companies is well ahead of this time last year and demand for exhibit space in the show is at an all time high.
“After the incredible success of the 2006 event, we have been inundated with requests for booth space,” says Michelle Troop, senior show director, Surfaces. “We are seeing companies expand their exhibit space and hearing from lots of new companies and anticipate the 2007 event to be one of the biggest events to date.”
Surfaces 2007 will offer so much more. The company said that this is the one place the industry comes together to showcase all the new products and services for the coming year. It said exhibitors will meet face-to-face with retailers, installers, builders, architects, designers and distributors over the three-day event. And floor covering professionals who attend the show will find thousands of new product introductions to keep them competitive and to allow their businesses to grow and profit.
Over 700 companies have already made their commitment to participate in Surfaces 2007. Here’s what some of them are saying about their plans to exhibit:
"Formica Flooring is very excited about showing its re-launched brand at Surfaces 2007.” Keith Wiethe, marketing manager, Kronotex USA adds, “we will be showing the entire industry the investment we've made in beautiful, innovative products and a best-in-class branding strategy, which up until now has only been seen by a select few."
Patrick Warren, marketing manager, Columbia Flooring states, "Surfaces is our opportunity to position our flooring products and brands to retailers and wholesale distributors as well as stay in touch with the industry trends. It is very important to our strategy to work directly with the retailers that drive the business in our industry. Surfaces gives us that platform."
“From our perspective Surfaces gives us the opportunity to accomplish two important things…we take advantage of the opportunity to showcase our new products and it serves as a great platform to network with existing customers and explore new opportunities for growth and greater market share”, says Jim Banks, VP of sales, Interceramic USA. “Also, by consistently focusing our resources on this one event it allows us to establish ourselves as a premier manufacturer capable of serving the entire North American market.”
In addition to the thousands of products offered on the exhibit floor, Surfaces will once again feature top-notch education and networking opportunities led by industry experts. The 2007 Conference Program will offer 45 conference sessions in five targeted tracks--marketing, business, sales, design and installation--with timely topics taught by leading industry experts.
The Installation Showcase presentations--the popular live, “how-to” demonstrations that take place right on the show floor--will once again provide retailers and installers key tips and techniques on quality installation. The Installation Showcase is free to all Surfaces attendees.
A record-breaking 40,588 retailers, manufacturers, distributors, architects, designers, builders and installers from around the world came to Surfaces 2006--a 6% increase over 2005--to see thousands of new products being introduced at the show. Surfaces 2007 will take place February 7-9 at the Sands Expo & Convention Center, Las Vegas, Nevada USA.
