Metroflor Hosts Aspecta Distributor Summit

Norwalk, CT, October 25, 2016—Metroflor’s Green Globes-certified Design & Innovation Center in Calhoun, Georgia was the destination for the company’s Aspecta Summit 2016 commercial sales meeting September 27 to 29, attended by 60 North American distributor-partners and 20 Aspecta/Metroflor employees.

Punctuated by some leisure-time activities including a barbecue and a cruise along the Tennessee River, the two-day meetings focused on sales and success—from strategies to maximize the launch of Aspecta Ten, to previewing the new Aspecta One as another growth opportunity.

A key theme of the Aspecta Summit was sustainability, with Metroflor’s new chief sustainability officer, Rochelle Routman, on hand to elaborate the more focused strategy being developed, where Metroflor is heading with initiatives focusing on product transparency, and how it relates to both distributors and end users.

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