International Flooring Company Announces Partnership with Broadlume

Amelia Island, FL, December 1, 2023-At Broadlum’s annual FloorCon meeting in Amelia Island, Florida, International Flooring Company (IFC) announced that it is partnering with Broadlume on a new brand called Canopy.

The brand is focused on how the manufacturer and independent retailer can target the consumer, utilizing technology to make that process easier and saw Broadlum's "deep tech stack" as a benefit in that endeavor.

IFC sells both SPC and WPC for the mid and upper ends of the market.

Julian and William Dossche are the sons of Piet Dossche, founder of Coretec and advisor to the business.

Listen to the FloorDaily interview with International Flooring Company here.