Fabrica Expands Sales Management

Santa Ana, CA, December 1, 2006--In a move focused on current and future growth, Fabrica has expanded its sales management structure to include the addition of a third national sales region. National accounts vice president Andy Kuehnel has been given the additional title of vice president for the Western region. In a related move, Craig Ulfig has been named to the newly created position of vice president for the Central region. Together with current Eastern regional vice president Amy Tobin, Kuehnel and Ulfig constitute the newly formed Fabrica sales management team. According to Fabrica executive vice president of sales Rich DeOrzio, Kuehnel's experience developing Fabrica's national accounts and his expertise in business development will prove beneficial to Fabrica's growth strategies. "In his 11 years with Fabrica, Andy has proven to be an extremely talented and capable individual who is very deserving of this important promotion." Kuehnel will continue to manage Fabrica's national account business after assuming his new regional sales leadership position. Craig Ulfig comes to Fabrica from Masland Carpets, where he was territory manager for Colorado and northern New Mexico. Ulfig will be responsible for Fabrica's newly-created Central region which encompasses Colorado through Indiana, and from the Canadian border down through Mississippi. "Craig has experience in all components and segments of our business, including selling high style, high-fashion carpet and rugs," says DeOrzio. Fabrica's three regional vice-presidents will ensure the elevated level of responsiveness appropriate for Fabrica's customers at the upper end of the luxury market. DeOrzio adds, "Andy, Craig, and Amy bring a new and exciting presence to Fabrica. Being in the field, they can identify opportunities and develop ideas with sales representatives to provide optimum service to the designers, retailers, furniture stores and builder accounts that make up Fabrica's customer base." Representing quality without compromise, Fabrica designs and manufactures carpets and rugs for the most demanding segments of the high-style residential market. Their distinctive broadloom carpet, custom area rugs and hand-tufted rugs have earned Fabrica an international reputation for exquisite style and exceptional performance. Fabrica headquarters are located at 2801 Pullman St., Santa Ana, California, 92705. For more information about any of Fabrica's outstanding carpets and rugs, contact the company at 800.854.0357, or www.fabrica.com.

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