Cersaie Renews Agreement with BolognaFiere for 2017 to 2020

Sassuolo, IT, November 14, 2016—Following negotiations lasting several weeks, BolognaFiere and Edi.Cer. spa, a subsidiary of Confindustria Ceramica, secured an agreement whereby the trade fair Cersaie, International Exhibition of Ceramic Tile and Bathroom Furnishings, will continue to be held in Bologna in future years.

The agreement covers the four-year period 2017, 2018, 2019 and 2020 with an option for the following two years 2021 and 2022.

Investments to upgrade the Exhibition Centre formed a key part of the agreement, as effective implementation of the investments planned by BolognaFiere are seen as crucial for a major international event like Cersaie.

“The latest edition of Cersaie confirmed the strategic importance of the Bologna venue for our international clientele, which reached a record figure of more than 50,000 out of the total attendance of 106,000,” said Vittorio Borelli, Chairman of Confindustria Ceramica. “The renewal of the contract comes at a time of constant innovation for our show and growing investments on the part of exhibitors, so the need to upgrade the Exhibition Centre is a particularly important aspect.” 


Related Topics:CERSAIE , CERAMICS OF ITALY