Cersaie 2016 Attendance Rose by 4.7% YOY
Sassuolo, IT, October 10, 2016—The figure for the 2016 edition of Cersaie, held in Bologna, Italy from September 26 to 30, was the total attendance of more than 106,000 (almost 5,000 more than in 2015; +4.7%).
This included growth in numbers of both Italian and international visitors, the latter in particular exceeding 50,000 for the first time in Cersaie’s history.
As usual, representativeness and international scope were the key characteristics of Cersaie, which alongside the traditional sectors of ceramic tile and bathroom furnishings once again hosted a large number of exhibitors of wood, marble and natural stone surface coverings. The figures speak for themselves: the six exhibition sectors hosted 852 exhibitors from 43 different countries (four more than in 2015) in an exhibition floor of 156,000 square meters, and there were 335 non-Italian exhibitor companies, almost a third of the total. Ceramic tile was the best represented sector with 491 companies (including 237 non-Italian), followed by bathroom furnishings with 194, confirming Cersaie’s position as Italy’s largest bathroom furnishing exhibition and one of the leading shows for the sector in Europe.
The show’s appeal coupled with a strong economy in a number of international markets fuelled double-figure attendance growth, including a recovery in numbers of Italian visitors after several years of stagnation (+3.8% to a total of 55,623) and a continued rise in international visitors (+5.7% to 50,976). As always, the Italian and international press were very strongly represented, reaching a total of 797 journalists, of which 472 were Italian and 325 non-Italian (40%). These figures confirm Cersaie’s position as a key event for developing global business in the ceramic floor and wall tile and bathroom furnishing sectors, while the more than 170 countries of origin of the visitors underscore the show’s powerful role as an engine for international trade.