Carlisle Wide Plank Unveils New Branding

Stoddard, NH, Jan. 26, 2012 -- Carlisle Wide Plank Floors has rolled out a new website and logo to coincide with its rebranding initiative.

"Our decision to give the brand a fresh and sophisticated look reflects who we are today as a company and our desire to have customers view their flooring as the most important design element in their homes," said CEO Michael Stanek.

Carlisle's rebranding is designed to position it as the leader in luxury wood flooring in North America and new markets, such as Asia and Europe.

The updated branding includes a new logo, contemporary color scheme and design elements, a new website, online videos and more.

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