Cali, Floors & More, and Alliance Support FCEF

Encinitas, CA, January 18, 2024- In a collaborative move aimed at tackling the critical shortage of professional flooring installers, Cali, an omni-channel provider of flooring solutions, has announced a partnership with the Floor Covering Education Foundation (FCEF).

This initiative underscores a shared commitment to nurturing a new generation of skilled flooring professionals, addressing an industry-wide challenge with a united front.

In a bid to support FCEF’s crucial work, Cali is introducing an online option for its retailer partners, allowing them to contribute an additional one cent per square foot on their Cali orders, directly funding FCEF’s initiatives. This small yet impactful addition signifies Cali’s dedication to the sustainability and growth of the flooring industry.

In addition, Floors & More, a retail flooring cooperative, will implement a monthly donation matching program, encouraging its retail cooperative members to contribute to FCEF. For every one of its members that donates to FCEF, Floors & More will raise its own contribution, doubling the impact of the vital work being done by FCEF.

Alliance Flooring has selected FCEF as its partner for the 2024 convention. As part of this partnership, a portion of every convention registration will be allocated to FCEF's mission. Last year, Alliance Flooring's charitable contributions surpassed $15,000, and it is poised to exceed this figure for FCEF in 2024.