Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Commercial Market 2014: Statistics and analysis   Full Article
June 2014—Editor Darius Helm reports on the state of the commercial market. The report includes industry statistics, an update on the different flooring categories, and an analysis of conditions in the various commercial sectors.

Coverings 2014 Review: Crossville, Imola, Florida Tile, Del Conca, more   Full Article
June 2014—Editor Heather Osteen reports on this year's Coverings show, held in the Las Vegas Convention Center. The report includes highlights from Crossville, Florida Tile, Imola, Del Conca, Fiandre, Florim, American Olean, and many others.

Builder market, CARE & recycling, Jack Mishkin: Strategic Exchange   Full Article
June 2014—Publisher Kemp Harr discusses National Association of Home Builders' housing report, and also takes a close look at CARE, the Carpet America Recovery Effort, and its current challenges, and reports on the life and death of Jack Mishkin.

Other FloorFocus Articles
Crossville tile, Nora rubber in an education project: Designer Forum   Full Article
June 2014—Ann Marie Procopio, director of Interiors at DRA Architects, writes about the design of Roger L. Putnam Vocational Technical Academy in Springfield, Massachusetts, including its use of Nora rubber flooring, epoxy terrazzo and Crossville tile.

Universal Metro: Best Practices - June 2014   Full Article
Contributing editor Sonya Jennings profiles California based Universal Metro, a commercial flooring contractor that has served the Los Angeles metro area for 30 years, thanks in part to a sophisticated hiring system building a strong, loyal team.

The difference between value and price: Successful Selling   Full Article
June 2014—Contributing editor Sam Allman discusses the difference between value and price and how it relates to competition from big boxes and discount chains, and he also offers insights into how retailers can navigate through these issues.

A close look at adhesives: Wood Cuts   Full Article
June 2014—Brett Miller, director of certification and education for the NWFA, discusses hardwood flooring adhesives, including water-based, solvent-based and moisture-curing urethanes, as well as VOC emissions and newer environmentally friendly adhesives.

Jessica Maples of Hickok Cole Architects: Design Ovations   Full Article
June 2014—Jessica Maples, senior associate with Hickok Cole, describes her favorite flooring materials, including Porcelanosa tile, Bolon woven vinyl, Desso carpet and Loophouse rugs, in a photo essay.

2014 Annual Report: Carpet, area rugs, hardwood, laminate, resilient and ceramic   Full Article
May 2014—Floor Focus' editorial team, along with analysis and statistics by Market Insights LLC, breaks down the flooring industry's 2013 results. The report includes a statistical overview as well as indepth reports on all six major flooring categories.

The Hospitality Market: Renovation keeps the sector hopping   Full Article
May 2014—Editor Jessica Chevalier reports on the state of the hospitality market, including a report on market activity and the strength of the renovation sector, along with product and design trends and an update on sustainability.

NWFA Expo Review 2014   Full Article
May 2014—Editor Heather Osteen reports on this year's NWFA show, held in Nashville in April. The report includes highlights from PanTim, Somerset, Armstrong, Mannington, Mercier, Somerset, Mullican, Mirage, American OEM and others.

Domotex Asia/ChinaFloor 2014   Full Article
May 2014—Publisher Kemp Harr reviews this year's Domotex Asia/ChinaFloor Show, held in Shanghai at the end of March. The report also includes analysis of conditions in the Chinese market.

Economy, RD Weis, selling online, Trade show insights: Strategic Exchange   Full Article
May 14—Publisher Kemp Harr takes a look at the economy and the state of residential & commercial business, and also discusses the redesign of RD Weis' space, statistics on selling flooring online, and a section on trade shows & what makes them successful.

Dan Frierson, president and CEO of the Dixie Group: Focus on Leadership   Full Article
May 2014—Publisher Kemp Harr interviews Dan Frierson about everything from its recent acquisition of Atlas Mills to strategies that keep it a market leader, as well as what's next for the high end carpet producer.

Lauren Rottet remodels an art deco hotel: Designer Forum   Full Article
May 2014—Lauren Rottet, founder of Rottet Studios, writes about her firm's redesign of a classic Miami hotel. The James Royal Palm, part of Miami's art deco legacy, showcases modern elegance, like custom Liora Manné rugs, agains classic art deco styling.

Jay Flynn from Creating Your Space: Digital Evolution   Full Article
May 2014—Jay Flynn, vice president of sales and marketing for Creating Your Space, discusses online marketing and offers a strategy for prioritizing the options, including reputation management, search engine optimization and other tools.

Building productive relationships: Contractor's Corner   Full Article
May 2014—Contributing editor Dave Stafford discusses the issues of building productive, positive relationships with A&D professionals and manufacturer reps, and he describes all the advantages that can grow out of effective relationships.

Essentials of installing carpet tile and broadloom: Flooring Forensics   Full Article
May 2014—Contributing editor Lew Migliore writes about the essential steps in installation of broadloom and carpet tile, focusing on common problems and the key differences between installing broadloom and carpet tile.