Executive editor Darius Helm reports on independent flooring retailers, covers trends in flooring and independent dealer highlights, provides a buying group update and compiles the list of the top 100 retailers and residential builders.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Contributing editor Jim Dion warns retailers of the impact mega-retailer Amazon will have on their business, how to plan for it and how to take it on. An interest and investment in technology is the first step—specifically augmented reality.
Editors Beth Miller and Darius Helm report on the current flooring trends in the hospitality sector, starting with brand developments and moving to the generational impact on these trends while providing a look at the state of the industry.
Editor Jessica Chevalier reaches out to several of the industry's most storied brands to learn more about the current approach to brand building. Manufacturers admit there's too much to do, discuss brand name value and advise on authenticity.
Publisher Kemp Harr provides an update from Cersaie, the largest ceramic and porcelain tile show in the world. Updated hardwood-look tile, inkjet printed Venetian terrazzo and textured fabric looks were among the introductions.
Publisher Kemp Harr reports on meetings by Starnet, the National Floorcovering Alliance and CCA Global's FloorExpo, and also discusses the attempt to eliminate discount terms on carpet and takes a look at Engineered Floor's acquisition of Beaulieu.
Designer Forum: Rottet Studios tells a bold, historic tale with its Driskill Hotel design - Nov 2017
Christopher Evans recounts the rich history of the Driskill Hotel. The renovation project's primary goal was to evoke an emotional response through the use of elements like jewel-patterned carpets and a map incorporated into the guestroom carpet.
Editor Jessica Chevalier covers the story of Julie and Don Herndon, owners of Classic Wood Flooring in Melbourne, Florida, and their commitment to their employees, their community and their customers.
Contributing editor Sam Allman examines traditional ideas about the American Dream and its limitations, then details a new mandate for achieving the American Dream in the 21st century, focusing on vision, responsibility, communication and integrity.
Contributing editor Dave Stafford offers advice on ending 2017 on an upswing. He asks contractors to review their proposals and strategies, plan for next year's business, promote business through gift giving and show appreciation to employees.