Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

2014 Vision Design Awards - April 2014   Full Article
Floor Focus' annual Vision Design Award winners, including grand prize winner Rottet Studio, are celebrated with photography, project descriptions, and jury quotes. All the winners are showcased, along with the honorable mentions.

Ceramic Tile Report - April 2014   Full Article
Editor Jessica Chevalier takes a close look at the state of the ceramic tile industry, including import and consumption statistics as well as trends in design, construction and format, and she also reports on leading tile manufacturers.

Cleaning & Maintenance: Focus on carpet fiber - April 2014   Full Article
Editor Darius Helm takes a look at the inherent cleanability of the different fiber types, and also takes a look at how the different fibers are treated to enhance their performance characteristics. A box on IICRC standards is also included.

Other FloorFocus Articles
Industry developments: Dancik, RFMS, QFloors, Rollmaster and more   Full Article
April 2014—Editor Darius Helm on the state of flooring software for residential retailers. A close look at programs offered by the various developers and a focus on the biggest challenges retailers face in adopting comprehensive software systems.

Revestir 2014: A review of Brazil's tile show - April 2014   Full Article
Contributing editor Ruth McRae offers a review of Revestir, which is held annually in Sao Paulo, Brazil's largest city. The report includes design trends and reviews of products from Portinari, Eliane, Portobello, Gail, Dune and others.

Dixie and Atlas, CRI, WFCA and the S600 standard   Full Article
Strategic Exchange April 2014—Publisher Kemp Harr discusses Dixie's acquisition of Atlas, Joe Yarbrough in his new role as president of the CRI, its relationship to WFCA's new leadership, and an update of the S600 carpet installation standard.

Enzo Mularoni, president of Del Conca: Focus on Leadership   Full Article
April 2014—Publisher Kemp Harr interviews Enzo Mularoni about Del Conca, an Italian tile firm purchased by Mularoni and his father in 1979, with a focus on the firm's new role as a U.S. manufacturer with the completion of its facility in Tennessee.

California's Interiors & Textiles: Best Practices - April 2014   Full Article
Contributing editor Sonya Jennings profiles Interiors & Textiles, which focuses on the customer in its high end Silicon Valley retail operation, which has been in business since 1955.

Company Culture: Successful Selling - April 2014   Full Article
Contributing editor Sam Allman discusses the role of company culture in the success of flooring retailers, including the company's collection of beliefs, values, work styles and relationships, as well as how to build and maintain a strong culture.

Antimicrobial and photocatalytic technologies: Tile Files   Full Article
April 2014—Noah Chitty, director of technical services for crossville, discusses the technologies in its Hydrotect finish, which uses titanium dioxide along with silver and copper to clean surface and remove particles and contaminates from the air.

Shaw's Merritt, Mohawk's Lape, Armstrong's Mangas   Full Article
April 2014 Industry Barometer—Industry leaders weigh in on the importance for today's consumers to recognize flooring brands, with each industry leader offering a unique perspective.

Surfaces 2014 Highlights - March 2014   Full Article
Floor Focus' editorial team reports on this year's Surfaces show, held in Las Vegas' Mandalay Bay Convention Center as part of the International Surface Event, with trends reports and indepth product reviews and photos from all the leading manufacturers.

Senior Living: Housing Trends - March 2014   Full Article
Editor Brian Hamilton reports on the state of the senior living market, including two case studies of very different senior care operations. The article also takes a look at the development of the sector, and the significance of carpet and vinyl flooring.

Hardwood Report: Raw material costs squeeze margins   Full Article
Mar 2014—Editor Jessica Chevalier analyzes the hardwood industry, with a focus on limited sawmill capacity, styling and trends, and industry news, including highlights of the major hardwood producers.

Carpet Fiber Update: Developments in synthetics - Mar 2014   Full Article
Editor Darius Helm reports on all the key developments in the carpet fiber business, including fiber statistics, trend reports, updates on environmental progress, and highlights from all the independent fiber manufacturers.

Ralph Boe and Beaulieu, Lumber Liquidators, and taxes: Strategic Exchange   Full Article
Mar 2014—Publisher Kemp Harr discusses Ralph Boe's tenure in the flooring industry, and his legacy, and also speculates on the impact of increased 2013 tax rates on this year's flooring market, and offers some interesting Lumber Liquidator facts.

BSA LifeStructure's hospital lobby facelift: Designer Forum   Full Article
March 2014—Melissa Davis, director of interior design at BSA LifeStructures, discusses her firm's design of the public space area at Major Hospital in Shelby, Indiana, with a focus on a challenging porcelain tile installation.

Beaulieu's Karel Vercruyssen: Focus on Leadership Mar 2014   Full Article
Publisher Kemp Harr interviews Karel Vercruyssen, who recently took over Beaulieu America from Ralph Boe, about the evolution of Beaulieu and where it's headed, including the role of resilient and hard surface products in the Beaulieu brand.

Taylor Carpet One: Best Practices   Full Article
March 2014—Contributing editor Sonya Jennings profiles Taylor Carpet One, with 4 locations in South Florida run by Taylor family since 1957. They continue to be a family run operation focusing on training and education for employees.

Successful LVT installation: Flooring Forensics - Mar 2014   Full Article
Contributing editor Lew Migliore discusses both the basics of installation of luxury vinyl tile and plank, including substrate preparation, and also takes a look at the various LVT installation methods available on the market today

Wood lookalikes versus real wood: Wood Cuts - Mar 2014   Full Article
Michael Martin, CEO of the National Wood Flooring Association, compares real hardwood to faux looks in other flooring categories, and makes a case for all the different ways hardwood is the superior choice.

Spread your risk with a new business niche: Contractor's Corner   Full Article
March 2014—Contributing editor Dave Stafford takes a close look at how to track current performance and how to assess the viability of taking business in new directions, and he offers a set of tips to help guide contractors in their strategies.

Trends in Corporate Sector Design: A&D Firms Weigh in - Feb 2014   Full Article
Editor Jessica Chevalier takes a look at corporate design through the eyes of leading design firms, identifying and analyzing trends, discussing flooring developments, and taking a closer look at market conditions.

Bentley's Todd van der Kruik: 2014 Com'l Color Trends - Feb. 2014   Full Article
Todd van der Kruik, vice president of design for Bentley Mills, discusses commercial trends and the elevation of authenticity in all its forms.

Tuftex's Lisa Lux: 2014 Residential Color Trends - Feb. 2014   Full Article
Lisa Lux, director of product development for Shaw's Tuftex Carpets, covers residential trends.

Carpet Tile: Emerging Markets - February 2014   Full Article
Editors Darius Helm and Jessica Chevalier report on developments in the carpet tile business, including covering emerging markets like hospitality and mainstreet, and updates from producers like Shaw, Interface, Mohawk, Tandus and more.

Domestic LVT Production: Resilient Report - Feb 2014   Full Article
Editor Darius Helm reports on investments in U.S. production of carpet tile from manufacturers like Armstrong, Mannington, IVC US and Shaw, as well as Mohawk's plans for the future and Tarkett's LVT strategies.

2014 Atlanta International Rug Market Review - Feb 2014   Full Article
Editor Jessica Chevalier reviews Atlanta's winter rug market, reporting on trends as well as producers including Nourison, Oriental Weavers, Stanton, Karastan, Shaw Living, Kaleen, Lolio and Kas.

Leadership of Jaeckle, Cronin and R.A. Siegel: Distribution Panel - Feb 2014   Full Article
Geoff Work from The R.A. Siegel Company, Heidi Cronin Mandell from The Cronin Company and Torrey Jaeckle from Jaeckle Distributing answer broad ranging questions about products, distribution strategies and outlooks for the year.

World Flooring: Domotex 2014 - February 2014   Full Article
Publisher Kemp Harr reports on Domotex 2014, the world's largest floorcovering show, held annually in Hannover, Germany. The report includes show information as well as highlights in LVT, hardwood, laminate, carpet and area rugs.

LVT Capacity, Haines & CMH, Shaw Living, Carpet One: Strategic Exchange   Full Article
Feb. 2014—Publisher Kemp Harr discusses whether there will be an overcapacity in domestic CLT, the implications of price erosion of PET carpet, and the merger between Haines and CMH, as well as the shutdown of Shaw Living & Carpet One's new Products.

Studio O+A's design of Cisco-Meraki's San Francisco office   Full Article
Designer Forum, Feb. 2014—Primo Orpilla, co-founder of Studio O+A, describes the process for designing Cisco-Meraki's San Francisco offices, and how a wide variety of flooring options were employed.

Royalty's Andrea Greenleaf: Focus on Leadership - Feb. 2014   Full Article
Publisher Kemp Harr interviews Andrea Greenleaf, president and CEO of Royalty Carpet Mills, about her priorities in taking over the company from her father, Mike Derderian, who passed away one year ago, and her carpet strategies going forward.

Certified Carpet: Best Practices - February 2014   Full Article
Contributing editor Sonya Jennings profiles Pennsylvania based Certified Carpet, which generates annual revenues of $8 million from a single location through its three divisions: flooring, mats and carpet cleaning.

It's the small-but-hard things that count: Successful Selling   Full Article
Feb. 2014—Contributing editor Sam Allman goes into detail about the small detail indicative of good salesmanship, including tips about taking control and the importance of patience, assertiveness and, perhaps most of all, persistence.

Kelly Dubisar of Gensler San Francisco: Design Ovations   Full Article
Feb. 2014—Kelly Dubisar, sr. associate & design director with Gensler San Francisco, uses text & image to describe her favorite flooring materials, such as handcrafted tile from the likes of Fioranese & Ceramiche Refin, as well as hardwood patterns.

Surfaces Preview - January 2014   Full Article
Editor Jessica Chevalier puts together a preview of the Surfaces expo in Vegas, with photos and product information from dozens of the leading floorcovering manufacturers exhibiting at this year's show.

Trends in Government Design   Full Article
January 2014—Editor Jessica Chevalier reports on developments in the government sector, including projections on construction starts, new directions from the GSA to modernize the government, and how flooring fits into the new framework.

The Backing Business: New Innovations and Capital Investments   Full Article
Jan 2014—Editor Darius Helm discusses developments in the carpet backing business, including new investments in domestic capacity, how carpet tile has changed the game, impact of multi-family development, & highlights from independent backing producers.

Beyond Las Vegas: Shaw, Mohawk, Oriental Weavers   Full Article
January 2014—Editor Jessica Chevalier and publisher Kemp Harr report on new products from flooring manufacturers not attending Surfaces, including Mohawk and Shaw, along with their flooring divisions, Columbia and Anderson, as well as Oriental Wavers.

Outdoor Flooring   Full Article
January 2014—Editor Darius Helm writes about trends in outdoor living, including area rug developments from firms like Shaw and Oriental Weavers, and a wave of pavers from porcelain producers like Del Conca, Atlas Concorde and Imola.

Builder Update: FEI Group's Jay Smith   Full Article
January 2014—Publisher Kemp Harr interviews Jay Smith, president of FEI Group, which is part of CCA Global, about the state of the residential housing market, FEI's strategies, and the outlook for the next few years.

Greenbuild 2013: Mandates on Transparency   Full Article
January 2014—Editor Darius Helm reviews the Greenbuild show, held this year in Philadelpia, including new products and programs from flooring producers, as well as analysis of how LEED v4 and its focus on transparency is changing the game.

Flooring Share Shift, Global GDP, Amazon vs Home Depot   Full Article
Strategic Exchange, Jan 2014—Publisher Kemp Harr discusses the U.S. share of global GDP, as well as shifts in flooring share, the weakness in middle price points, Amazon's challenge to the home centers, and the growing clout of category killers.

Ted Moudis Associates Designs OrbiMed's Offices: Designer Forum   Full Article
January 2014—Michael Sinkew, a design manager at Ted Moudis Associates, writes about creating a new space for OrbiMed, an international healthcare investment firm, with floorcoverings from Milliken, Odegard, Stone Source and J+J Flooring.

Shaw's Ken Jackson: Focus on Leadership   Full Article
January 2014—Publisher Kemp Harr interviews Ken Jackson about his journey from public accounting at Arthur Andersen to CFO of Shaw Industries, as well as the firm's strategies for helping its floorcovering retailer partners.

Star Flooring & Decorating: Best Practices   Full Article
January 2014—Contributing editor Sonya Jennings profiles Star Flooring & Decorating, which has stores in Kansas and Oklahoma, including its use of the Kaizen customer satisfaction process and other systems for keeping the customer happy.

Armstrong, IVC US and Mannington on LVT: Industry Barometer   Full Article
January 2014—Mannington's David Sheehan, Paul Murfin from IVC US and Kevin Biederman from Armstrong weigh in on the implications on pricing of the new investments in domestic LVT capacity.

Solutions for Installation Challenges: Flooring Forensics:   Full Article
January 2014—Contributing editor Lew Migliore discusses some of the more common problems installers face, including installing over old subfloors, eliminating new carpet smell, sealing carpet seams, and moisture testing GypCrete.

Tips on Hiring Sales Personnel: Contractor's Corner   Full Article
January 2014—Contributing editor Dave Stafford writes about how to approach searching for an hiring new sales personnel, including creating job descriptions, determining compensation, targeting green or experienced applicants and how to avoid big losses.