Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Howard's Rug Company: Best Practices - Dec 2014   Full Article
Howard's Rug Company, based in San Diego, California, started out as a carpet cleaning and area rug business over 70 years ago, but in the intervening years has developed into a commercial contracting firm with annual sales north of $25 million.

The Top 250 Design Survey 2014: Design firms weigh in on Commercial business   Full Article
Oct 2014—Executive editor Darius Helm analyzes the results from this year's survey of top A&D firms, including trends, growth categories, budgets, markets, top problems and rankings for the A&D community's favorite flooring manufacturers.

Hardwood Update: Engineered hardwood is taking marketshare   Full Article
Oct 2014—Features editor Jessica Chevalier reports on the state of the hardwood flooring industry, with a focus on engineered hardwood and updates from mills, including Mannington, Armstrong, Mullican, Shaw, Mirage, Mohawk, Somerset and more.

Other FloorFocus Articles
Healthcare Design: Shifting Models—Impact of the ACA   Full Article
Oct 2014—Contributing editor Ruth Simon McRae examines the healthcare market and reports on how the Affordable Care Act is impacting the market, from new construction to cost reduction strategies, design and trends in flooring.

Workplace Design: The Open Office—Shashi Caan and Ken Wilson   Full Article
Oct 2014—Publisher Kemp Harr interviews two leading designers—Shashi Caan of The Collective US/UK and Ken Wilson of Perkins+Will—about the development and continuing evolution of the open plan office, as well as what's coming next.

Economic forecast, installation issues and IFI's design policy: Strategic Exchange   Full Article
Oct 2014—Publisher Kemp Harr looks at economic forecasts for the end of year and 2015, and he weighs in on the installation labor issue, including a strategy that also addresses channel conflict, and comments on the IFI Design Policy Statement.

Bentley & Shaw Contract in NPR's new headquarters: Designer Forum   Full Article
Oct 2014—Jessica Maples from Hickok Cole Architects writes about her firm's design of NPR's Washington, D.C. headquarters, including the use of poured terrazo, end-grain wood flooring by Kaswell, and carpet from Bentley Mills and Shaw Contract.

California's Carpet Spectrum: Best Practices   Full Article
Oct 2014—Features editor Jessica Chevalier profiles Carpet Spectrum, a California based retailer with locations in Lomita and Hermosa Beach, which was purchased by husband and wife team Jason and Stacey Fromm 25 years ago.

Challenges involved with installing hardwood: Wood Cuts   Full Article
Oct 2014—Brett Miller, director of certification and education at the National Wood Flooring Association, takes an indepth look at the many issues installers face in hardwood flooring installation, including schedule conflicts with other contractors.

The challenge of finding & keeping installers: Flooring Forensics   Full Article
Oct 2014—Contributing editor Lew Migliore details a growing problem in the flooring industry, the lack of experienced, professional installers, both on the residential and commercial side, and discusses possible solutions.

Winning Commercial Proposals: Contractor's Corner   Full Article
Oct 2014—Contributing editor Dave Stafford provides a blueprint for how to put together a winning commercial proposal, including some critical tips for how to win bids and how to avoid some of the most common pitfalls faced by flooring contractors.

25 Future Leaders Under 40 - November 2014   Full Article
Floor Focus announces its pick of the top 25 future flooring industry leaders under the age of 40, as selected by a panel of independent judges, and showcases the winning young professionals with head shots and profiles.

Sustainability: New Developments and Producer Highlights   Full Article
Aug/Sep 2014—Executive editor Darius Helm takes a look at developments in sustainability over the last year, including a LEED update and highlights from over 20 leading green manufacturers, including Shaw, Interface, Mohawk, Forbo, Mannington and Tarkett.

The Greening of LVT: Mannington, Armstrong, Tarkett and others   Full Article
Aug/Sep 2014—Executive editor Darius Helm reports on the state of LVT sustainability, LVT investments by mega mills like Shaw and Mohawk, green chemistries, and sustainability highlights from the leading suppliers to the domestic market.

CARE updates and progress on PET reclamation: Reclamation Report   Full Article
Aug/Sep 2014—Executive editor Darius Helm takes a close look at the issues surrounding the reclamation of low-value PET and what the big PET producers—Shaw, Mohawk, Beaulieu, Engineered Floors and Phenix—are doing to fix the problem.

Losing marketshare doesn't mean losing spirit: Laminate Report   Full Article
Aug/Sep 2014—Features editor Jessica Chevalier reports on the state of the laminate industry, including styling, price points, challenges from LVT, and highlights from suppliers, including Mannington, Armstrong, Mohawk, Kronotex, Shaw and Clarion.

Florida Tile Celebrates 60 Years - Aug/Sep 2014   Full Article
Publisher Kemp Harr puts together Florida Tile's story from its humble beginnings as a trim tile factory (purchased for $8,000) to its position as the North American subsidiary of one of the largest tile firms in the world, Italy's Panaria Group.

Baby boomers, carpet share, U.S. investments, and wool   Full Article
Aug/Sep 2014—Publisher Kemp Harr discusses waning baby boomer influence, mass retirements, income inequality, investments in domestic production, carpet's continued loss of share, and Prince Charles and his Campaign for Wool.

Penny Bonda, sustainability leader: Focus on Leadership   Full Article
Aug/Sep 2014—Publisher Kemp Harr interviews Penny Bonda, partner at Ecoimpact Consulting, covering her work with USGBC on the LEED Commercial Interiors rating system, the focus on transparency and her second edition of Sustainable Commercial Interiors.

Concrete and Teak hardwood set the stage for a beach house: Designer Forum   Full Article
Aug/Sep 2014—Robert Kerr of Robert Kerr Architecture Design describes his work on Silver Strand, a 3,000 square foot beach house in Oxnard California, with a special focus on how the flooring material echoes the relationship of sea and sand.

Flaherty's Flooring America: Best Practices   Full Article
Aug/Sep 2014—Features editor Jessica Chevalier profiles Flaherty's Flooring America, a Houston, Texas based retailer who credits much of his firm's success to community involvement with school children and the personal touches he uses with his customers.

The reawakening of the ceramic craft: Tile Files   Full Article
Aug/Sep 2014—Ryan Fasan, technical consultant for Tile of Spain, discusses the trend toward authentic handmade and artisanal tiles, with examples from Natucer, Aparici, Tau, Ceracasa and Dune.

The role of fashion in selling Floors: Successful Selling   Full Article
Aug/Sep 2014—Contributing editor Sam Allman on catering to the fashion customer, citing techniques from retailers like Carl French from Toronto based Speers Road Broadloom and Melissa Murphy from Missouri's Johnston Paint and Decorating.