Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Trends in Corporate Sector Design: A&D Firms Weigh in - Feb 2014   Full Article
Editor Jessica Chevalier takes a look at corporate design through the eyes of leading design firms, identifying and analyzing trends, discussing flooring developments, and taking a closer look at market conditions.

Bentley's Todd van der Kruik: 2014 Com'l Color Trends - Feb. 2014   Full Article
Todd van der Kruik, vice president of design for Bentley Mills, discusses commercial trends and the elevation of authenticity in all its forms.

Tuftex's Lisa Lux: 2014 Residential Color Trends - Feb. 2014   Full Article
Lisa Lux, director of product development for Shaw's Tuftex Carpets, covers residential trends.

Other FloorFocus Articles
Carpet Tile: Emerging Markets - February 2014   Full Article
Editors Darius Helm and Jessica Chevalier report on developments in the carpet tile business, including covering emerging markets like hospitality and mainstreet, and updates from producers like Shaw, Interface, Mohawk, Tandus and more.

Domestic LVT Production: Resilient Report - Feb 2014   Full Article
Editor Darius Helm reports on investments in U.S. production of carpet tile from manufacturers like Armstrong, Mannington, IVC US and Shaw, as well as Mohawk's plans for the future and Tarkett's LVT strategies.

2014 Atlanta International Rug Market Review - Feb 2014   Full Article
Editor Jessica Chevalier reviews Atlanta's winter rug market, reporting on trends as well as producers including Nourison, Oriental Weavers, Stanton, Karastan, Shaw Living, Kaleen, Lolio and Kas.

Leadership of Jaeckle, Cronin and R.A. Siegel: Distribution Panel - Feb 2014   Full Article
Geoff Work from The R.A. Siegel Company, Heidi Cronin Mandell from The Cronin Company and Torrey Jaeckle from Jaeckle Distributing answer broad ranging questions about products, distribution strategies and outlooks for the year.

World Flooring: Domotex 2014 - February 2014   Full Article
Publisher Kemp Harr reports on Domotex 2014, the world's largest floorcovering show, held annually in Hannover, Germany. The report includes show information as well as highlights in LVT, hardwood, laminate, carpet and area rugs.

LVT Capacity, Haines & CMH, Shaw Living, Carpet One: Strategic Exchange   Full Article
Feb. 2014—Publisher Kemp Harr discusses whether there will be an overcapacity in domestic CLT, the implications of price erosion of PET carpet, and the merger between Haines and CMH, as well as the shutdown of Shaw Living & Carpet One's new Products.

Studio O+A's design of Cisco-Meraki's San Francisco office   Full Article
Designer Forum, Feb. 2014—Primo Orpilla, co-founder of Studio O+A, describes the process for designing Cisco-Meraki's San Francisco offices, and how a wide variety of flooring options were employed.

Royalty's Andrea Greenleaf: Focus on Leadership - Feb. 2014   Full Article
Publisher Kemp Harr interviews Andrea Greenleaf, president and CEO of Royalty Carpet Mills, about her priorities in taking over the company from her father, Mike Derderian, who passed away one year ago, and her carpet strategies going forward.

Certified Carpet: Best Practices - February 2014   Full Article
Contributing editor Sonya Jennings profiles Pennsylvania based Certified Carpet, which generates annual revenues of $8 million from a single location through its three divisions: flooring, mats and carpet cleaning.

It's the small-but-hard things that count: Successful Selling   Full Article
Feb. 2014—Contributing editor Sam Allman goes into detail about the small detail indicative of good salesmanship, including tips about taking control and the importance of patience, assertiveness and, perhaps most of all, persistence.

Kelly Dubisar of Gensler San Francisco: Design Ovations   Full Article
Feb. 2014—Kelly Dubisar, sr. associate & design director with Gensler San Francisco, uses text & image to describe her favorite flooring materials, such as handcrafted tile from the likes of Fioranese & Ceramiche Refin, as well as hardwood patterns.

Surfaces Preview - January 2014   Full Article
Editor Jessica Chevalier puts together a preview of the Surfaces expo in Vegas, with photos and product information from dozens of the leading floorcovering manufacturers exhibiting at this year's show.

Trends in Government Design   Full Article
January 2014—Editor Jessica Chevalier reports on developments in the government sector, including projections on construction starts, new directions from the GSA to modernize the government, and how flooring fits into the new framework.

The Backing Business: New Innovations and Capital Investments   Full Article
Jan 2014—Editor Darius Helm discusses developments in the carpet backing business, including new investments in domestic capacity, how carpet tile has changed the game, impact of multi-family development, & highlights from independent backing producers.

Beyond Las Vegas: Shaw, Mohawk, Oriental Weavers   Full Article
January 2014—Editor Jessica Chevalier and publisher Kemp Harr report on new products from flooring manufacturers not attending Surfaces, including Mohawk and Shaw, along with their flooring divisions, Columbia and Anderson, as well as Oriental Wavers.

Outdoor Flooring   Full Article
January 2014—Editor Darius Helm writes about trends in outdoor living, including area rug developments from firms like Shaw and Oriental Weavers, and a wave of pavers from porcelain producers like Del Conca, Atlas Concorde and Imola.

Builder Update: FEI Group's Jay Smith   Full Article
January 2014—Publisher Kemp Harr interviews Jay Smith, president of FEI Group, which is part of CCA Global, about the state of the residential housing market, FEI's strategies, and the outlook for the next few years.

Greenbuild 2013: Mandates on Transparency   Full Article
January 2014—Editor Darius Helm reviews the Greenbuild show, held this year in Philadelpia, including new products and programs from flooring producers, as well as analysis of how LEED v4 and its focus on transparency is changing the game.

Flooring Share Shift, Global GDP, Amazon vs Home Depot   Full Article
Strategic Exchange, Jan 2014—Publisher Kemp Harr discusses the U.S. share of global GDP, as well as shifts in flooring share, the weakness in middle price points, Amazon's challenge to the home centers, and the growing clout of category killers.

Ted Moudis Associates Designs OrbiMed's Offices: Designer Forum   Full Article
January 2014—Michael Sinkew, a design manager at Ted Moudis Associates, writes about creating a new space for OrbiMed, an international healthcare investment firm, with floorcoverings from Milliken, Odegard, Stone Source and J+J Flooring.

Shaw's Ken Jackson: Focus on Leadership   Full Article
January 2014—Publisher Kemp Harr interviews Ken Jackson about his journey from public accounting at Arthur Andersen to CFO of Shaw Industries, as well as the firm's strategies for helping its floorcovering retailer partners.

Star Flooring & Decorating: Best Practices   Full Article
January 2014—Contributing editor Sonya Jennings profiles Star Flooring & Decorating, which has stores in Kansas and Oklahoma, including its use of the Kaizen customer satisfaction process and other systems for keeping the customer happy.

Armstrong, IVC US and Mannington on LVT: Industry Barometer   Full Article
January 2014—Mannington's David Sheehan, Paul Murfin from IVC US and Kevin Biederman from Armstrong weigh in on the implications on pricing of the new investments in domestic LVT capacity.

Solutions for Installation Challenges: Flooring Forensics:   Full Article
January 2014—Contributing editor Lew Migliore discusses some of the more common problems installers face, including installing over old subfloors, eliminating new carpet smell, sealing carpet seams, and moisture testing GypCrete.

Taylor Carpet One: Best Practices   Full Article
March 2014—Contributing editor Sonya Jennings profiles Taylor Carpet One, with 4 locations in South Florida run by Taylor family since 1957. They continue to be a family run operation focusing on training and education for employees.

Tips on Hiring Sales Personnel: Contractor's Corner   Full Article
January 2014—Contributing editor Dave Stafford writes about how to approach searching for an hiring new sales personnel, including creating job descriptions, determining compensation, targeting green or experienced applicants and how to avoid big losses.

Contract Dealer Survey 2013: What They Really Think   Full Article
Dec. 2013—Editor Darius Helm reports on the results of this biennial survey, including product trends, revenue results, process problems, relationships with manufacturers, general contractors, A&D and facility manager, and favorite flooring producers.

Flooring Retailers & Area Rugs   Full Article
Dec. 2013—Editor Jessica Chevalier takes a look at how flooring retailers generate revenue from area rugs, with insights from retailers like Marshall's Carpet One and Rug Gallery in Ohio, Dalton Wholesale Floors and Pennsylvania's Crest Flooring.

Surfaces: Education   Full Article
Dec. 2013—Editor Jessica Chevalier offers a rundown of the educational opportunities offered to this year's attendees of Surfaces, part of the International Surface Event.

LeadingAge: Advocating For Seniors   Full Article
Editor Darius Helm reports on LeadingAge's annual meeting and expo, and takes a look at some of the cutting-edge ideas that are transforming the senior living environment.

Carpet, the economy, and Shaw in Grand Central: Strategic Exchange   Full Article
Dec. 2013—Publisher Kemp Harr offers Brian Beaulieu's take on the economy, comments on the strength of the high end of the market, reports on Shaw's Grand Central wear-test promotion, and takes a closer look at carpet's share losses.

Wight & Company's design of SEIU headquarters: Designer Forum   Full Article
Dec. 2013—Janet Lougée discusses the design hurdles faced in converting an industrial property in Chicago into the headquarters of the Service Employee International Union Healthcare, and how flooring from Interface and Karndean helped provide solutions.

Mohawk's Bill Kilbride: Focus on Leadership   Full Article
Dec. 2013—Publisher Kemp Harr interviews Bill Kilbride, president of Mohawk Home and chief sustainability officer of Mohawk Industries, covering changes in the rug business, key influences and trends, and strategies for Mohawk's brands.

Pierce Flooring: Best Practices   Full Article
Dec. 2013—Contributing editor Sonya Jennings profiles Pierce Flooring and Pierce Carpet Mill Outlet, with seven locations in Montana. The firm, which has been in business for 70 years, credits part of its success to being "all things to all people."

Compensation Strategies: Successful Selling   Full Article
Dec. 2013—Contributing editor Sam Allman delves into compensation strategies, offering an overview of different approaches, and shows how the right strategy can be used to motivate staff and enhance productivity.

Flor, Mannington LVT, Crossville Wood Look Porcelain: DesignOvations   Full Article
Dec 2013—Pamela Sullivan, Project manager with DesignPoint, uses text and images to describe her favorite flooring materials, including carpet tiles from Flor, LVT like Mannington's Dissolve and wood-look porcelain, like Crossville's Reclamation Line.

Focus 100 Retail - November 2013   Full Article
Editor Darius Helm reports on the state of the residential flooring business, including the multi-family market, with reports from retailers and contractors, as well as the buying groups. The article also features this year's Top 100 list.

The New Age of Airport Design - November 2013   Full Article
Editor Jessica Chevalier discusses the extraordinary performance demands of flooring in airports through two case studies: Terminal 2 of San Francisco International Airport and Terminal F of Hartsfield-Jackson Atlanta International Airport.

Retail Display 2013: Flor, The Floor Project, Pilot Floor Covering   Full Article
November 2013—This year's display awards showcase clear messaging, innovative use of the space and new ideas for samples, with boston's Flor taking the top spot, followed by The Floor Project, and Pilot Floor Covering.

Commoditization: Channel Wars   Full Article
November 2013—Retail consultant Jim Dion, founder and president of Dionco Inc., discusses commoditization, the loss leader tactic and strategies for fighting the race to the bottom.

Global Tile Show: Cersaie - November 2013   Full Article
Editor Anne Harr reviews this year's Cersaie tile show, held in September in Bolgna, Italy. The report features product reviews from some of the leading Italian manufacturers, as well as product trends.

The Economy, Imola, Aquafil and NeoCon East: Startegic Exchange   Full Article
Nov. 2013—Publisher Kemp Harr weighs in on the government shutdown, and also reports on site visits, including Imola's Advanced Continua line near Bologna, Italy and Aquafil's Econyl plant in Slovenia, which converts post-consumer nylon into new pellets.

Demonica Kemper Architects Renovate a Campus: Designer Forum   Full Article
November 2013—Rebekah Wightman discusses her firm's design of the Center for Contemporary Technology at Moraine Valley Community College on the outskirts of Chicago and the role of flooring from Altro, Abet and Milliken.

The Flooring Gallery: Best Practices   Full Article
November 2013—Contributing editor Sonya Jennings profiles The Flooring Gallery, which has six stores in Kentucky and Indiana and attributes part of its success to its loyal employees, along with its savvy advertising programs.

Dealing with Improper Specification and Application   Full Article
Flooring Forensics, Nov. 2013—Contributing editor Lew Migliore reports on what he considers to be the largest single problem in the floorcovering industry—improper specification and application of flooring—and offers strategies to help avoid the issue.

Creating happy, productive workplaces: Contractor's Corner   Full Article
November 2013—Contributing editor Dave Stafford discusses active employee management and techniques for creating happy, productive workplaces, including how to set and maintain standards and how to deal with problematic employees.

Top 250 Design Survey 2013 - October 2013   Full Article
Editor Darius Helm analyzes the results of this year's designer survey, with topic including favorite flooring manufacturers, green leaders, new markets, hot products, challenges to business, top projects and trends in color and design.

Design Issues for Acute Healthcare - October 2013   Full Article
Contributing editor Ruth Simon McRae examines the challenges of designing for the acute healthcare market through the eyes of designers at leading A&D firms, including HDR, Stantec Architecture and TJNG Partners

Hardwood Update 2013 — October 2013   Full Article
Editor Jessica Chevalier discusses consumer misconceptions about hardwood flooring, including facts about engineered flooring and hardwood qualities, and looks at how they relate to retail channels and why big boxes are making gains.

Mixed Economic Signals and Carpet Investment   Full Article
Strategic Exchange: October 2013—Publisher Kemp Harr discusses the recent investments in U.S. manufacturing by some of the biggest flooring companies, including Mohawk, Shaw, Engineered Floors, Armstrong and Mattex.

Tarkett's Jeff Fenwick: Focus on Leadership   Full Article
October 2013—Publisher Kemp Harr interviews Jeff Fenwick, president and COO of Tarkett's North American branded hard surface business, in a conversation ranging from Fenwick's furniture background to Tarkett's acquisitions and its approach to branding.

ID Studio's design for Swinerton Builders   Full Article
Designer Forum: October 2013—Deborah Elliott, co-founder and design principal at ID Studios, describes the design of Swinerton Builders' San Diego office, including flooring's role in encouraging visitors to engage with the design.

Lew Migliore Looks at Sustainability   Full Article
Flooring Forensics: October 2013—Lew Migliore takes a pragmatic look at environmental sustainability in his discussion of how the most critical step in specifying flooring for a green environment is choosing the right product for the application.

John Wells, Art Dodge and Frank Ready   Full Article
Industry Barometer: October 2013—Three industry leaders—Interface's John Wells, Ecore's Art Dodge and Armstrong's Frank Ready—weigh in on the impact of Washington's partisan bickering on consumer confidence and flooring sales.

Oregon's E.N. Lippert Corporation: Best Practices   Full Article
Best Practices October 2013—Contributing editor Sonya Jennings profiles E.N. Lippert Corp., which operates 4 Lippert's Carpet One and No Frills Flooring retail businesses, offering both high-end full service and installation & cash-and-carry products.

NWFA CEO Michael Martin on sustainability   Full Article
Wood Cuts: October 2013—Michael Martin, CEO of the National Wood Flooring Association (NWFA), writes about the partnership between regional green building programs, largely in the western part of the nation, and the NWFA's Responsible Procurement Program.

Sustainability: Market Update - Aug/Sep 2013   Full Article
Editor Darius Helm reports on the greening of the flooring industry, focusing on highlights from dozens of floorcovering producers, from big carpet players like Interface and Shaw to resilient and hard surface specialists like Crossville and Ecore.

A&D Panel on Sustainability - Aug/Sep 2013   Full Article
Collin Burry of Gensler, Patricia Malick of Array Architects and Jennifer Ramski of Ramski & Company answer a wide range of questions about sustainability, from the biggest challenges in designing green projects to the potential impact of LEED v4.

Reclamation Report 2013 - Aug/Sep 2013   Full Article
Editor Darius Helm takes a look at the challenges facing the carpet reclamation industry, with a special focus on the growth of polyester carpet in the residential market and how it's clogging up—and jeopardizing—reclamation channels.

Focus on Transparency - Aug/Sep 2013   Full Article
Editor Darius Helm examines the growing emphasis on transparency in the greening of built environments, including the traction of environmental product declarations and health product declarations, as well as the significance of the new LEED v4.

Manufacturing Technology - Aug/Sep 2013   Full Article
Editor Jessica Chevalier takes a close look at innovations in floorcovering machinery technologies, including new developments by Tuftco and Card Monroe in carpet manufacturing, as well as advancements on the hard surface and resilient side.

Laminate 2013 - Aug/Sep 2013   Full Article
Editor Jessica Chevalier takes a look at the laminate flooring business from the perspective of independent retailers, with a focus on the success retailers have had in combating commoditization by emphasizing high-end laminates.

Strategic Exchange - Aug/Sep 2013   Full Article
Publisher Kemp Harr weighs in on partisan bickering in Washington, reports on second quarter floorcovering results, offers observations about retailers, takes a closer look at glass-backed sheet goods, and discusses area rug channels.

Designer Forum - Aug/Sep 2013   Full Article
Anne Elizabeth Hamilton, a senior designer at Orcutt/Winslow, describes how her team used flooring, including Armstrong VCT, to reflect the culture in its design of Arizona's MC Cash Elementary School.

Focus on Leadership - Aug/Sep 2013   Full Article
Publisher Kemp Harr interviews Ralph Grogan, president and CEO of Bentley Mills, about his priorities at the California Mill, which one year earlier was bought from Interface by Dominus Capital, including brand positioning strategies.

Tile Files - Aug/Sep 2013   Full Article
Ryan Fasan, a technical consultant for Tile of Spain, discusses key trends in the ceramic tile industry, including textures, vintage looks, advances in color, indoor/outdoor collections, and technological breakthroughs.

People Power - Aug/Sep 2013   Full Article
Contributing Editor Scott Humphrey, president and CEO of the World Floor Covering Association, uses the dash between the dates of people's births and deaths as a new way of looking at how to live one's life with purpose.

Design Ovations - Aug/Sep 2013   Full Article
Robyn Taylor, director of design with Westgroup Designs, uses text and images to describe her favorite flooring materials, including products from Shaw Contract, Armstrong, Centiva and J=J Flooring Group.