Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

2016 Vision Awards - Apr 2016   Full Article
Floor Focus' annual Vision Design Award winners, including grand prize winner Rottet Studio, are celebrated with photography, project descriptions and jury quotes—along with bios of the judges: Shashi Caan, Margo Jones and Cameron Wilson.

Hardwood: Producer Overview - Apr 2016   Full Article
Executive editor Darius Helm reports on the hardwood flooring market, including the challenges of private label programs and wood-look LVT and ceramic tile, along with updates from Armstrong, Shaw, Mohawk, Mannington, Mirage, Lauzon and many more.

Dixie: On the Move - Apr 2016   Full Article
Publisher Kemp Harr discusses Dixie's move of its corporate and residential operations to its new upscale location on top of Hamilton Ridge in Dalton, Georgia, including images of its architecture and interior design.

Other FloorFocus Articles
Masland Celebrates 150 Years - Apr 2016   Full Article
Senior editor Calista Sprague writes about Masland's 150th anniversary, with a look back through text, timeline and images at the history of the prestigious firm and the family that ran and guided it, including founder Charles Henry Masland, Sr.

Outdoor Flooring Trends - Apr 2016   Full Article
Senior editor Calista Sprague explores trends in outdoor flooring through conversations with experts and designers, including Alena Capra of Alena Capra Designs; Vicki Payne, host of TV's "For Your Home;" and Winston Kong of Champalimaud.

Home sales, Anderson, Fuse, Armstrong Flooring: Strategic Exchange - Apr 2016   Full Article
Publisher Kemp Harr discusses residential and commercial prospects, Anderson's decision to go direct to dealers and the debut of Armstrong Flooring, and also offers a report on Fuse Alliance's meeting in Nashville.

Pierre Thabet, president of Mirage: Focus on Leadership - Apr 2016   Full Article
Publisher Kemp Harr interviews Pierre Thabet, president of Mirage, Quebec's most prominent hardwood flooring producer, including Thabet's background and business philosophy, along with branding and channel strategies.

Myers Carpet and Flooring Center: Best Practices - Apr 2016   Full Article
Editor Jessica Chevalier profiles Myers Carpet and Flooring Center, with three locations in Georgia and Tennessee, including its expansion through acquisition, its Hollywood revenue stream and its in-house custom-cut rug program.

A close look at the formaldehyde issue: Wood Cuts - Apr 2016   Full Article
Brett Miller, vice president of education and certification for the NWFA, discusses the formaldehyde issue, including information on the California Air Resources Board (CARB) and how it works with flooring, and content versus emissions.

First and foremost, know your hardwood flooring: Flooring Forensics - Apr 2016   Full Article
Contributing editor Lew Migliore weighs in on the importance of dealers knowing technical details of their products, including how it handles moisture and how to choose the right applications for the product.

Lisa Schmidt, Wight & Company: Design Ovations - Apr 2016   Full Article
Lisa Schmidt, a senior design architect at Wight & Company, weighs in on flooring that she currently favors, including customized woven area rugs, leather floor tiles and aluminum flooring.

Surfaces 2016 Highlights: Trends and product reviews - Mar 2016   Full Article
Floor Focus' editorial team reviews this year's Surfaces, held in Mandalay Bay's expanded exhibit hall in Las Vegas in January, covering products from dozens of manufacturers, along with a comprehensive report on trends at the show.

Ceramic Tile Report: Technical advances bring innovation to the category - Mar 2016   Full Article
Senior editor Calista Sprague examines recent innovations in design and construction, and also delves into design trends, the growth of wall tile, distributor developments, and industry news, including new domestic capacity.

Senior Living Update: Flooring solutions for memory care facilities - Mar 2016   Full Article
Contributing editor Ruth Simon McRae reports on the senior living sector, focusing on the challenges in the design of memory care projects and the role different types of flooring play to meet the performance requirements of these complex spaces.

Fiber: Independent Producer Update - Mar 2016   Full Article
Executive editor Darius Helm takes a look at carpet face fiber trends, with consumption data from PCI Fibres and also reports on developments with leading producers, like Invista, Aquafil, Universal Fibers, Pharr Yarns, Ascend, Zeftron and DuPont.

Rug Market Review: The Atlanta International Area Rug Market - Mar 2016   Full Article
Senior editor Calista Sprague offers highlights from this year's show, including product from Oriental Weavers, Surya, Mohawk, Nourison, Kaleen, Capel Rugs, and Orian, along with an overview of leading area rug design trends seen at the show.

Revestir 2016: Show Report - Apr 2016   Full Article
Contributing editor Ruth Simon McRae reviews this year's Revestir flooring show, held annually in Sao Paulo, Brazil in March. The review includes reports on color trends, patterns, textures and formats, along with reviews of exhibiting companies.

Domotex Germany: The largest global flooring show - Mar 2016   Full Article
Publisher Kemp Harr reports on this year's Domotex Germany show, held in January in Hannover, Germany, with an overview of the event and news from noteworthy U.S. exhibitors, like Mohawk, US Floors and Beaulieu America.

Floor Care: Building Relationships - Apr 2016   Full Article
Executive editor Darius Helm discusses the role of maintenance in building enduring relationships between residential dealers and clients, including how minor items like floor cleaners can help drive future business.

Cevisama 2016: Spain's tile show brings new decoration techniques and trends - Mar 2016   Full Article
Senior editor Calista Sprague reports on this year's Cevisama show, held in Valencia, Spain in February. The show report includes product reviews from leading Spanish tile producers, like Tau, Roca, Peronda, Aparici, Ceracasa, Vives and many more.

Flooring's Slow Start, Marketing Strategies, Social Media: Strategic Exchange - Mar 2016   Full Article
Publisher Kemp Harr discusses flooring's slow start to the year, along with digital marketing strategies for retailers—like SEO and pay-per-click, as well as social media and reputation management—and a note about the passing of Ron Van Gelderen.

Donato Grosser, TCNA president: Focus on Leadership - Mar 2016   Full Article
Publisher Kemp Harr interviews Donato Grosser, the most prominent consultant to the ceramic tile industry, discussing everything from Italian tile and his role in creating Coverings to Tennessee's growing tile capacity and why Grosser loves hats.

Steffian Bradley Architects' children's healthcare project: Designer Forum - Mar 2016   Full Article
Derek Noble, design director at SBA, writes about the challenges in its design of the Baystate children's Specialty Center, including how product from Milliken, Interface and Nora played a role in the success of the project.

Merit Flooring in Georgia and South Carolina: Best Practices - Mar 2016   Full Article
Editor Jessica Chevalier profiles Merit Flooring, which has operations in Augusta and Evans, Georgia, as well as Aiken, South Carolina, and which credits its success to both diversification and a strategic name change.

"The only thing we have to fear is fear itself": People Power - Mar 2016   Full Article
Contributing editor Sam Allman offers a close examination of fear and its role, both positive and negative, in its impact on people. He discusses fear of failure, fear of success, fear of rejection and fear of authenticity.

A new season of sales: Contractor's Corner - Mar 2016   Full Article
Contributing editor Dave Stafford offers advice on how to approach business in the new year, including a checklist of key questions about where growth is most likely, the quality of sales staff, building goals, stimulating sales and sales training.

2016 Young Leaders: Flooring Dealer Edition - Feb 2016   Full Article
Floor Focus profiles this year's winners: Bart Brewer, Brewer Carpet One; Lauren Voit, Great Western Flooring; Andrew Wiebe, Red Deer Carpet One; Tyler Weaver, Carpet Weaver's; Grant Barnes, Acierno & Company; and Andrea Mulcahy, Carpet One in Napa.

Trends in Corporate: Workplace design at technology companies - Feb 2016   Full Article
Senior editor Calista Sprague examines design in the tech sector with input from designers at DLR Group and SmithGroupJJR, covering everything from open floor plans and flexible designs to specification for corporate spaces.

2016 Color Trends: The latest trends in commercial color - Feb 2016   Full Article
Todd van der Kruik, who runs design for Bentley Mills, weighs in on commercial design trends, citing influences ranging from natural finishes, global design and a yearning for the authentic to expressions of healthy living and digital connectivity.

Carpet Tile Update: Carpet tile's activity in the global market - Feb 2016   Full Article
Editor Jessica Chevalier reports on the carpet tile market, with statistics on global producers, analysis of price points, future growth and competition from LVT, and including key stories from the U.S. market.

LVT: The New Generation--domestic production and new technologies - Feb 2016   Full Article
Executive editor Darius Helm offers a comprehensive overview of the LVT business from domestic LVT production and suppliers to the U.S. market to an analysis of LVT's strengths and the future of the category.

Consumer Preference: Made in America - Feb 2016   Full Article
Contributing editor Sonya Jennings reports on increased demand for products made in the U.S., with statistics by Market Insights LLC, and covering topics including the Lumber Liquidators formaldehyde problem and global labor issues.

Domotex Germany, carpet insights, economic mixed signals: Strategic Exchange - Feb 2016   Full Article
Publisher Kemp Harr takes a look at the early 2016 market, both globally and in the U.S., and reports on the Domotex show in Germany. He also takes a look at the state of residential carpet and its long-term outlook, and weighs in on strategies.

Lionakis designs it's own workspace as a case study: Designer Forum - Feb 2016   Full Article
Valerie Hoffman, a principal at Lionakis, writes about the firm's design of its Newport Beach office, and how the space was designed to showcase its capabilities with architectural features and materials from firms like Mannington and Milliken.

Michigan's Floor Covering Brokers: Best Practices - Feb 2016   Full Article
Editor Jessica Chevalier profiles Floor Covering Brokers, purchased in 2004 by Denny Lauterbach, an industry outsider whose business savvy and rapid learning curve helped the firm navigate the Great Recession and chart a path for growth.

Luxury vinyl installation comes with unique challenges: Flooring Forensics - Feb 2016   Full Article
Contributing editor Lew Migliore takes a close look at the challenges involved in installing LVT, including substrate moisture, expansion and contraction with temperature changes and the challenges of glueless installation systems.

Navigating the gender divide in retail sales: Successful Selling - Feb 2016   Full Article
Contributing editor Sandy Smith discusses the tradition of male salespeople selling to female homeowners and delves into strategies for how salespeople can cross that divide and give female consumers what they want in the selling process.

Government Sector Update: Modernization in the public sector - Jan 2016   Full Article
Senior editor Calista Sprague reports on the state of the government sector, analyzing the market, building trends and flooring needs, with A&D insights and case studies from Denise Bates of Gensler Dallas and Suzanne Szak of Heery International.

Surfaces Preview: An early look at products for the Surfaces show - Jan 2016   Full Article
Editor Jessica Chevalier provides a preview of Surfaces 2016, with reports on events and education programs as well as new product previews and images from dozens of the leading flooring companies showing in Las Vegas.

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2016   Full Article
Senior editor Calista Sprague reports on new products from firms not going to Surfaces, including a comprehensive review of new Shaw products, as well as products from Beaulieu America, Metroflor, Mirage, JMish and Novalis.

The Backing Business: Innovation focuses on niches in the market - Jan 2016   Full Article
Executive editor Darius Helm provides an update on the carpet backing business, with highlights from Propex, Mattex, Bonar, Etex, Don & Low, Dow, Universal Textile Technologies (UTT), Trinseo, Omnova, Shaw, Mohawk and more.

Greenbuild 2015: The nation's capital hosts the annual green building convention - Jan 2016   Full Article
Executive editor Darius Helm reviews the 2015 Greenbuild show, held in Washington D.C. in mid November, including reports on Mohawk, Interface, Shaw, Forbo, UTT, Nora, StonePeak, To Market, MP Global, SynLawn and DriTac.

LVT, Mannington's centennial, J+J and Engineered Floors: Strategic Exchange - Jan 2016   Full Article
Publisher Kemp Harr weighs in on whether domestic LVT capacity will outpace demand, and also reports on Mannington's centennial celebration, as well as the merger between Engineered Floors and J+J Industries.

Engineered Floors' James Lesslie: Focus on Leadership - Jan 2016   Full Article
Publisher Kemp Harr interviews James Lesslie, assistant to the chairman, about how his background in chemistry led to a career in flooring, as well as the firm's plans with J+J Flooring and long-term strategies.

Designing a senior living facility with memory care: Designer Forum - Jan 2016   Full Article
Interior designer Jennifer Schuster details her work on Maplewood Senior Living in Bethel, Connecticut, and how carpet from Interface and J+J Flooring, along with LVT from Gerflor and Mannington, helped to fulfill design and performance objectives.

Carpeteria—Lancaster and Santa Clarita, California: Best Practices - Jan 2016   Full Article
Editor Jessica Chevalier profiles two Carpeteria locations run by Jack van Boheemen and Barry and Larry White, where a focus on customer service and a close relationship to the community have helped the business grow and thrive.

The What Matters Most paradox: People Power - Jan 2016   Full Article
Contributing editor Sam Allman writes about the paradox between wanting to serve humanity and take care of others and needing to take care of oneself first, delving into key principles—rest, fuel, physical and mental awareness—for self sustainment.

Making a profit with change orders: Contractor's Corner - Jan 2016   Full Article
Contributing editor Dave Stafford provides invaluable insights into how to manage change orders in commercial projects, including how to sidestep problems and ensure profitability.

Specifying wood floors for commercial spaces: Wood Cuts - Jan 2016   Full Article
Contributing editor Brett Miller with the National Wood Flooring Association discusses the requirements of commercial installations and the attributes that help hardwood flooring find a place in the commercial market.

Design Ovations: Paul Lewandowski - Jan 2016   Full Article
Paul Lewandowski weighs in on his current favorite flooring, including LVT like Tandus Centiva's Substrate, large scale carpet patterns like Patcraft's Bohemian from the Life and Style collection, and hybrid flooring like J+J Flooring's Kinetex tile.