Propex Rebrands ISIS Carpet Tile Backing

Chattanooga, TN, Dec. 3, 2014 -- Propex said it is replacing the brand name “ISIS” with “ARTIS” for its woven post-consumer recycled PET primary backing for modular tile.

“As we look at new products and line extensions using our innovative PET technology, we will be developing a new brand strategy for our growing family of products,” said Dave Gartshore, president of the Furnishing Solutions business unit.

“And given what’s happening in the Middle East with the terrorist group known as ISIS, we are dropping the use of that name from our line.”

Propex chose “ARTIS,” the Latin term for artistic, and the new tagline, “The canvas of modular masterpieces.”