WFCA and NAFCD Form Alliance

Dalton, GA, May 24, 2016—The World Floor Covering Association (WFCA) and North American Association of Floor Covering Distributors (NAFCD) have formed a new partnership arrangement. 

The first initiative planned by the two organizations—wherein the NAFCD distributors will promote the 2016 WFCA Sales Training Camps to their retailer customers—will significantly increase awareness of WFCA research and training resources within the flooring retailer community. 

Said Scott Humphrey, CEO of the WFCA, “By tapping into the deep relationships that distributors have with retailers in their regional markets, we expect to enhance growth in retail sales nationwide—providing benefit for the industry at every level.”

The new partnership will expand its focus over time. WFCA and NAFCD plan to facilitate and streamline industry communications through both associations, expand support for industry advocacy issues and secure potential new members through their respective member bases. 

 Noting the WFCA’s evolution into a retailer-focused association, Humphrey explained that he and Kevin Gammonley, realized that the two associations had much to gain through collaboration and the sharing of resources. "Together we will be able to capitalize on each other’s offerings and streamline professional training, industry driven research, advocacy programs, and overall communications affecting members of both groups," Humphrey said.