WFCA Concludes Annual Media Tour

Anaheim, CA, Sept. 6, 2012 -– The World Floor Covering Association said it has completed its annual consumer media tour.

Traveling to New York, Des Moines and Birmingham, WFCA spokespeople met with over 40 editors and writers from some of the top nationally distributed home and shelter magazines.

The tour kicked off in May in New York City, home to the largest consolidation of consumer home and shelter magazines targeting women in the country, including Woman’s Day, Good Housekeeping, Interior Design, Country Living, Real Simple, Elle Décor, HGTV Magazine, Traditional Home, This Old House, Windows Walls & Floors, House Beautiful, Distinctive Kitchens & Baths, Parents, and others.

The second leg of the tour was in Des Moines on July 26. Editors from Better Homes & Gardens, BHG.com, Traditional Home, BH&G Real-Life Kitchens & Baths, Midwest Living, BHG Kitchens & Baths, BHG Remodel, BHG Kitchen & Bath Ideas, BHG Remodel Magazine, Meredith Publications (BHG Book Series) and BHG Home Design Group, among others attended a media luncheon.

The last leg in Birmingham, Ala. is home to Time, Inc.’s Southern Living and Coastal Living magazines.

“Our consumer public relations and our annual media tours play a critical role in raising awareness with consumers,” said Tom Jennings, WFCA spokesperson and Chairman of WFCA Services.

“By informing the media that influences and educates our customers, the flooring industry benefits as a whole."


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