Patcraft Launches “Transforming Performance” Video Series

Cartersville, GA, August 18, 2016—Patcraft announces its Transforming Performance campaign, highlighting inspirational stories that expand thinking about performance beyond a product attribute to include how it impacts the world around us.

By exploring the broad spectrum of what performance means to its customers and those that stand upon its products, Patcraft aims to encourage deeper conversation—

beyond how well a product will perform on the floor. As the leader in high-performing commercial flooring, Patcraft is collaborating with its customers to support human performance, including productivity, health and wellness.

Patcraft’s Transforming Performance campaign shares inspirational stories of performance—from a street artist to a music program with social impact, to high performance automobile racing. The series kicks off with the story of Atlanta-based artist, HENSE, known for transforming neighborhoods with large-scale public art. The series also will feature:

• The Atlanta Music Project, a non-profit organization that is transforming lives by giving children in underserved neighborhoods access to music education.

• K-Pax auto racing, a group that combines driver technique with automobile performance for flawless execution.