NAHB Releases Study: "What Green Means to Home Buyers"

Washington, DC, September 22, 2015—The NAHB’s publishing arm, BuilderBooks, has released a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community called What Green Means to Home Buyers: Perceptions and Preferences.

The study examines consumers’ attitudes of various green features, concepts or terminologies, the resonance of those terms as potential marketing tools, and the likelihood that the home purchase decision may be influenced by any of these features or terms.

The study was conducted by NAHB in 2015 and is based on a survey of homebuyers nationwide. Results from the study are available by age, income, race and Census division, among other demographic characteristics.

The study reveals the top influencers in a home purchase decision are 90%, safe community; 88%, energy efficient; 85%, low maintenance; 85%, lower operating costs; and 84%, durable/resilient.

The study is available for purchase at BuilderBooks.com.