Mohawk Campaign Wins Telly Awards

Dalton, GA, July 8, 2013 -- Mohawk said it has received two Telly awards for its License to Spill campaign, a coast-to-coast tour in collaboration with the nationally syndicated “Better Show.”

The Telly Awards is an award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

The Mohawk campaign scored wins in both the Online Commercial/Campaign/Promotional and the Branded Content/Promotional Branding categories.

The competition received over 13,000 entries from top ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations around the world.
 
“It is an extraordinary achievement to be selected for not just one, but two Telly Awards,” said Elise Demboski, vice president of creative services at Mohawk. “Most exciting is the fact that we are only halfway through the campaign. There is a lot more excitement ahead as we take to the road for the fall leg of our tour.”

Mohawk’s License to Spill campaign has been traveling to festivals across the country showcasing the cleanability of its SmartStrand carpet, spilling on it everything from chocolate to soy sauce to red wine and cleaning it with just water.

Celebrity designers and Mohawk spokespersons, Taniya Nayak and Chip Wade, make guest appearances along the way to address any flooring or design questions.

The campaign kicked off in March and traveled to Boston, Atlanta, Hilton Head, Chicago, and Philadelphia. After participating in an event in New York, the License to Spill truck will head west in the fall, with stops scheduled in Denver, Portland, Seattle, Los Angeles, Las Vegas and Phoenix.



Other Archived Articles

Retail Sales Flat in July   Full Article
Retail Sales were flat in July as car demand slowed and consumers remained cautious in their spending. This is the weakest performance in six months.

Mortgage Application Volume Down Last Week   Full Article
New York, NY, Aug. 13, 2014 -- Mortgage application volume fell last week as both purchase and refinancing applications declined, according to the Mortgage Bankers Association.

Valinge Awarded Another U.S. Patent   Full Article
Viken, Sweden, Aug. 13, 2014 -- Valinge said it has been awarded a U.S. patents regarding mechanical locking of LVT/resilient floorboards.

Another Investment Firm Discloses Armstrong Position   Full Article
New York, NY, Aug. 13, 2014 -- Another investment firm has disclosed a large position in the shares of Armstrong World Industries.

Home Price Increases Continue To Moderate   Full Article
Washington, DC, Aug. 12, 2014 -- Home-price growth continued to moderate in many metropolitan areas in the second quarter, according to the National Association of Realtors.

Domotex Turkey 2015 Set for May   Full Article
Hannover, Germany, Aug. 12, 2014 -- The dates for Domotex Turkey 2015 are May 25-28 at the Turkish carpet trading capital, Gaziantep.

Job Openings Edge Higher in June   Full Article
Washington, DC, Aug. 12, 2014 -- Job openings increased to 4.67 million in June, according to the latest Job Openings and Labor Turnover Summary from the Bureau of Labor Statistics.

Ceramic Tile Standards Subject of Gathering in SC   Full Article
Clemson, SC, Aug. 12, 2014 -- International trade and standards for ceramic tile were the focus of discussions as delegates from 15 countries met in Clemson to develop new standards.

Propex Marks 50th Anniversary of Polybac   Full Article
Hazlehurst, GA, Aug. 11, 2014 -- Propex recently celebrated a significant milestone for the carpet industry at its Hazlehurst manufacturing facility.

Realtors Applaud FICO Calculation Changes   Full Article
Washington, DC, Aug. 11, 2014 -- The National Association of Realtors said it supports the decision of Fair Issac to make some changes related to how it calculates FICO credit scores.

CRI's Seal of Approval Certifies Several Products   Full Article
Dalton, GA, Aug. 11, 2014 -- The Carpet and Rug Institute's Seal of Approval testing and certification program for carpet cleaning supplies and equipment has certified several products.

Wholesale Inventories Rise in June   Full Article
Washington, DC, Aug. 8, 2014 -- Wholesale inventories rose 0.3% in June, the same as the previous month, according to the Commerce Department.

Retail Credit May Come Easier for Many Borrowers   Full Article
New York, NY, Aug. 8, 2014 -- Obtaining retail credit could come easier for millions of Americans following a change in how the most widely used credit score is calculated

Carpet One Members Hear Two Famous Speakers   Full Article
Grapevine, TX, Aug. 8, 2014 -- Carpet One Floor & Home members gathered this week to network with their fellow store members and receive updates on new products and programs.

Mats Inc. Flooring a Finalist in USGBC Program   Full Article
Stoughton, MA, Aug. 8, 2014 -- Purline flooring by Mats Inc. has been named a finalist in the U.S. Green Building Council’s Best of Building Awards 2014 in two categories.

More Markets Returning to Normal in Housing   Full Article
Washington, DC, Aug. 7, 2014 -- Markets in 56 of the approximately 350 metro areas nationwide returned to or exceeded their last normal levels of economic and housing activity in the second quarter.

Builder Confidence Grows in Senior Housing   Full Article
Washington, DC, Aug. 7, 2014 -- Builder confidence in the single-family senior housing market for the second quarter is up year over year, according to the National Association of Home Builders.

Initial Jobless Claims Fall Last Week   Full Article
Washington, DC, Aug. 7, 2014 -- Initial claims for unemployment benefits fell by 14,000 to 289,000 in the week ending Aug. 2, according to the Labor Department.

Investment Firm Takes Significant Stake in Armstrong   Full Article
New York, NY, Aug. 7, 2014 -- San Francisco investment firm ValueAct Capital now owns 16.8% of Armstrong World Industries' common stock.

Surya Breaks Ground on Cartersville Headquarters   Full Article
Cartersville, GA, Aug. 7, 2014 -- Rug company Surya held a groundbreaking ceremony for its $33.5 million, 1-million-square-foot warehouse and headquarters facility in Cartersville.