Michael Halebian & Co. Hires Vitamin to Develop Brand Strategy

Baltimore, MD, June 9, 2015—New Jersey-based flooring specialties distributor Michael Halebian & Co. has retained branding and public relations firm Vitamin to develop its brand strategy.

The strategy will include brand messaging, a new identity, print collateral and a new website complete with product filter and region locator.

Michael Halebian's redesigned website will focus on creating a more customizable user experience, allowing buyers to browse the company's product offerings and connect more easily with skilled flooring professionals in five geographic markets, including New York City, New Jersey, Connecticut, Philadelphia and Delaware.

Since 1931, Michael Halebian & Co. has provided specialty flooring solutions in the New York metropolitan area, upstate New York, the Philadelphia metropolitan area, central Pennsylvania and southern New England.