Carpet One Floor & Home Launches TV Ads Mocking Big Box Retailers

Manchester, NH, May 26, 2016—Carpet One Floor & Home, a cooperative of floorcovering retailers throughout the United States and Canada, has recently launched a new advertising campaign directly attacking big box retailers.

Through the new campaign, headed by the independent Boston marketing firm Winsper, Carpet One Floor & Home is actively trying to educate consumers about the benefits of shopping for a new floor at one of their members’ stores. Many consumers are unfamiliar with how stressful and involved the flooring process is and think they can either do it themselves or go to a big box store to pick out the material. Carpet One is promoting the ease, discounts, and guided personal assistance that customers get when you shop with them.

The first TV spot can be viewed here: