CCA Global Unveils New Super Soft Carpet
Orlando, FL, Jan. 8, 2013 -- In a day focused on product and suppliers, Carpet One Floor & Home members were introduced to new products and merchandising.
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An addition to the Tigressá SoftStyle collection, Tigressá Cherish is a new super-soft nylon 6 offering produced by Shaw and available to CCA Global Partners’ flooring groups.
While retaining the same core attributes of Tigressá SoftStyle, Cherish will utilize ultra fine fibers to increase the softness of the carpet.
The Cherish line will be officially launched with an introductory promotion in May.
Another addition to Carpet One's soft surface product offering will be Innovia – CCA Global’s new soft carpet made with Mohawk's triexta fiber. Innovia Touch will be an extension of the Innovia line utilizing silk fibers. Innovia will be available in stores in spring 2012.
“Tigressa Cherish and Innovia are both taking advantage of the latest in fiber technology,” said Charlie Dilks, chief product officer for CCA Global Partners.
On the hard surface side, the Invincible LVT collection produced by IVC will be receiving refreshed styling. New styles and patterns are also being added to the Laminate for Life line.
Members were also introduced to the Core Elements Modular display, which completes the display system focused on commercial product. The line now offers three displays to members: Hard Surface, Broadloom, and Modular.