Chris Ramey Discusses Ways in Which Retailers Can Capture the Attention of the Affluent Consumer

November 13, 2013—Chris Ramey of Affluent Insights, and Kemp Harr, discuss who is considered to be affluent today and how those consumers affect the floorcovering industry. Listen to the interview to find out why the value proposition of flooring, not cost, is key to selling to this group. Find out the importance of focusing on a customer's lifestyle rather than on the transaction, as well as the things a company can do to appeal to the upper income customer.