World Flooring: Domotex 2012 - March 2012

By Kemp Harr

 

Given the recent state of the European economy, we weren’t sure what we’d find at this year’s Domotex show in Hannover, Germany. And when you go to a show that’s spread out over 12 buildings, it’s hard to discern from one year to the next how attendance is tracking.

Now that it’s over, we’ve learned that attendance was up double digits to 45,000 from where it stood at 40,000 for the last couple of years. Granted, attendance is not the sole measure of a show’s efficacy but we believe it is a commentary on the global outlook for flooring since this is the global flooring show—where 83% of the attendees and two-thirds of the exhibitors come from outside of Germany to attend. This show also covers both residential and commercial flooring and the only category that isn’t well represented is ceramic tile.

Change is usually embraced with a varied sense of enthusiasm and this was the case with Domotex’s exhibitor layout changes—some liked it and others didn’t. Practically every hall was rearranged this year, initially to accommodate the new Wood Flooring Summit and the higher demand for machine made modern rugs—rug exhibition space grew more than 30%. But once show manager Deutsche Messe started moving things around, it decided to rearrange all the product groups and move similar products adjacent to each other as a convenience to the attendees, resulting in a wholesale shift for practically every exhibitor. This show is held at the largest exhibitor fairgrounds in the world—so large, in fact, that buses run throughout the complex to make it easier to get around. 

Another change this year was in the show management leadership. Stephan Kuhne, who has led the show for several years, left Deutsche Messe last summer and the interim leader for this year is Dr. Andreas Gruchow. But starting in April, the new leader for Domotex will be Dr. Jochen Köckler, who has spent many years in the exhibition field. 

Domotex shifted the spotlight of this year’s show to its Wood Flooring Summit. While none of the big U.S hardwood producers was on hand, many of the European and Asian suppliers had a booth. Amorim, Kährs, Lamett and Power Dekor were some of the bigger companies with exhibits. To add more fanfare to the summit, Domotex held an evening event—complete with band—on the opening night of the show. This took the place of the more traditional German beer party that Domotex has hosted for years in its Stroh house. 

Among the interesting colloquialisms about this global flooring show is the word it uses to describe hardwood—”parquet”—and the general use of the word “carpet” to describe both rugs and carpet. Beyond that, it’s very easy to get around at this show, even if the only language you speak is English.

Several U.S. based companies had booths at this year’s show. Mohawk came back with a large exhibit focused on carpet after taking last year off. Beaulieu of America, Masland, Styron and Mannington Commercial were also back with their own stand-alone exhibits. In addition, two American pavilions were prominent at the show, one sponsored by Wanda Ellis’ American Floorcovering Association and a second sponsored by the National Wood Flooring Association.

Mohawk’s large presence at the show came as no surprise, especially in light of its ongoing diversity both from a surface category and geographical standpoint. We would not be surprised to see more international expansion for Mohawk as the global economy sees more stability. Many of the American manufacturers we spoke with, like Beaulieu of America and Mannington, see Domotex as a meeting point for all of their export partners around the world. Even though the show is in Western Europe, Domotex gives them access to the Middle East, Africa, South America, the former Soviet countries and even the South Pacific.

While the Domotex show in Hannover continues to be the largest flooring show in the world, Deutsche Messe also hosts flooring shows that carry the Domotex name in China, the Middle East and, new for 2012, Moscow, Russia.

 

Copyright 2012 Floor Focus 



Other Archived Articles

New York Manufacturing Improves at Slower Pace   Full Article
New York, NY, Aug. 15, 2014 -- The Empire State manufacturing survey fell back to 14.7 in August after hitting a four-year high of 25.6 in July.

Consumer Sentiment Falls in Early August   Full Article
Washington, DC, Aug. 15, 2014 -- The preliminary August reading on the University of Michigan/Thomson Reuters consumer-sentiment index fell to 79.2 from a final July result of 81.8.

Investors Wondering About Firm's Stake in Armstrong   Full Article
New York, NY, Aug. 15, 2014 -- Flooring industry analyst Stifel Nicolaus says talk is heating among its clients up that Armstrong World Industries could be broken into separate entities.

Office Environments Acquires Flooring Firm   Full Article
Charlotte, NC, Aug. 15, 2014 -- Office Environments, a Charlotte based commercial furniture dealer, said it has acquired Modular Designs, a flooring firm also based in Charlotte.

FCICA Continuing Diamond Member Club   Full Article
West Bloomfield, MI, Aug. 15, 2014 -- FCICA, the Flooring Contractors Association, said it will continue its Diamond Club member program for the 2014-2015 membership year.

Housing Affordability Declines in Second Quarter   Full Article
Washington, DC, Aug. 15, 2014 -- Nationwide housing affordability dipped in the second quarter as several markets saw a firming of home prices, according to the National Association of Home Builders.

Georgia Unemployment Grows but Dalton Layoffs Fall   Full Article
Atlanta, GA, Aug. 14, 2014 -- Unemployment in Georgia in July rose to the highest rate since last October, according to the Georgia Department of Labor.

Initial Jobless Claims Rise Last Week   Full Article
Washington, DC, Aug. 14, 2014 -- Initial claims for unemployment benefits rose 21,000 to 311,000 in the week the ended Aug. 9, according to the Labor Department.

Higher Downpayments Hitting First-Time Home Buyers   Full Article
New York, NY, Aug. 14, 2014 -- Growing requirements for downpayments are shutting many first time buyers out of the housing market, Bloomberg News reports.

Tarkett Contest Features Commercial Flooring   Full Article
Chagrin Falls, OH, Aug. 14, 2014 -- Tarkett has launched a WeLikeItNatural Creative Contest featuring its commercial vinyl flooring.

Retail Sales Flat in July   Full Article
Retail Sales were flat in July as car demand slowed and consumers remained cautious in their spending. This is the weakest performance in six months.

Mortgage Application Volume Down Last Week   Full Article
New York, NY, Aug. 13, 2014 -- Mortgage application volume fell last week as both purchase and refinancing applications declined, according to the Mortgage Bankers Association.

Valinge Awarded Another U.S. Patent   Full Article
Viken, Sweden, Aug. 13, 2014 -- Valinge said it has been awarded a U.S. patents regarding mechanical locking of LVT/resilient floorboards.

Another Investment Firm Discloses Armstrong Position   Full Article
New York, NY, Aug. 13, 2014 -- Another investment firm has disclosed a large position in the shares of Armstrong World Industries.

Home Price Increases Continue To Moderate   Full Article
Washington, DC, Aug. 12, 2014 -- Home-price growth continued to moderate in many metropolitan areas in the second quarter, according to the National Association of Realtors.

Domotex Turkey 2015 Set for May   Full Article
Hannover, Germany, Aug. 12, 2014 -- The dates for Domotex Turkey 2015 are May 25-28 at the Turkish carpet trading capital, Gaziantep.

Job Openings Edge Higher in June   Full Article
Washington, DC, Aug. 12, 2014 -- Job openings increased to 4.67 million in June, according to the latest Job Openings and Labor Turnover Summary from the Bureau of Labor Statistics.

Ceramic Tile Standards Subject of Gathering in SC   Full Article
Clemson, SC, Aug. 12, 2014 -- International trade and standards for ceramic tile were the focus of discussions as delegates from 15 countries met in Clemson to develop new standards.

Propex Marks 50th Anniversary of Polybac   Full Article
Hazlehurst, GA, Aug. 11, 2014 -- Propex recently celebrated a significant milestone for the carpet industry at its Hazlehurst manufacturing facility.

Realtors Applaud FICO Calculation Changes   Full Article
Washington, DC, Aug. 11, 2014 -- The National Association of Realtors said it supports the decision of Fair Issac to make some changes related to how it calculates FICO credit scores.