World Flooring: Domotex 2012 - March 2012

By Kemp Harr

 

Given the recent state of the European economy, we weren’t sure what we’d find at this year’s Domotex show in Hannover, Germany. And when you go to a show that’s spread out over 12 buildings, it’s hard to discern from one year to the next how attendance is tracking.

Now that it’s over, we’ve learned that attendance was up double digits to 45,000 from where it stood at 40,000 for the last couple of years. Granted, attendance is not the sole measure of a show’s efficacy but we believe it is a commentary on the global outlook for flooring since this is the global flooring show—where 83% of the attendees and two-thirds of the exhibitors come from outside of Germany to attend. This show also covers both residential and commercial flooring and the only category that isn’t well represented is ceramic tile.

Change is usually embraced with a varied sense of enthusiasm and this was the case with Domotex’s exhibitor layout changes—some liked it and others didn’t. Practically every hall was rearranged this year, initially to accommodate the new Wood Flooring Summit and the higher demand for machine made modern rugs—rug exhibition space grew more than 30%. But once show manager Deutsche Messe started moving things around, it decided to rearrange all the product groups and move similar products adjacent to each other as a convenience to the attendees, resulting in a wholesale shift for practically every exhibitor. This show is held at the largest exhibitor fairgrounds in the world—so large, in fact, that buses run throughout the complex to make it easier to get around. 

Another change this year was in the show management leadership. Stephan Kuhne, who has led the show for several years, left Deutsche Messe last summer and the interim leader for this year is Dr. Andreas Gruchow. But starting in April, the new leader for Domotex will be Dr. Jochen Köckler, who has spent many years in the exhibition field. 

Domotex shifted the spotlight of this year’s show to its Wood Flooring Summit. While none of the big U.S hardwood producers was on hand, many of the European and Asian suppliers had a booth. Amorim, Kährs, Lamett and Power Dekor were some of the bigger companies with exhibits. To add more fanfare to the summit, Domotex held an evening event—complete with band—on the opening night of the show. This took the place of the more traditional German beer party that Domotex has hosted for years in its Stroh house. 

Among the interesting colloquialisms about this global flooring show is the word it uses to describe hardwood—”parquet”—and the general use of the word “carpet” to describe both rugs and carpet. Beyond that, it’s very easy to get around at this show, even if the only language you speak is English.

Several U.S. based companies had booths at this year’s show. Mohawk came back with a large exhibit focused on carpet after taking last year off. Beaulieu of America, Masland, Styron and Mannington Commercial were also back with their own stand-alone exhibits. In addition, two American pavilions were prominent at the show, one sponsored by Wanda Ellis’ American Floorcovering Association and a second sponsored by the National Wood Flooring Association.

Mohawk’s large presence at the show came as no surprise, especially in light of its ongoing diversity both from a surface category and geographical standpoint. We would not be surprised to see more international expansion for Mohawk as the global economy sees more stability. Many of the American manufacturers we spoke with, like Beaulieu of America and Mannington, see Domotex as a meeting point for all of their export partners around the world. Even though the show is in Western Europe, Domotex gives them access to the Middle East, Africa, South America, the former Soviet countries and even the South Pacific.

While the Domotex show in Hannover continues to be the largest flooring show in the world, Deutsche Messe also hosts flooring shows that carry the Domotex name in China, the Middle East and, new for 2012, Moscow, Russia.

 

Copyright 2012 Floor Focus 



Other Archived Articles

Tight Lending Standards Still Hurting Home Builders   Full Article
Washington, DC, Oct. 9, 2014 -- Tight mortgage lending standards continue to affect sales for single-family builders, according to a survey released by the National Association of Home Builders.

Wholesale Inventories Increase in August   Full Article
Washington, DC, Oct. 9, 2014 -- U.S. wholesale inventories rose 0.7% in August, according to the Commerce Department.

Initial Jobless Claims Hold Steady Last Week   Full Article
Washington, DC, Oct. 9, 2014 -- Initial jobless claims held steady at 287,000 last week, according to the Labor Department.

Quick-Step Starts Promoting Q-Wood Flooring on the Internet   Full Article
Dallas, TX, Oct. 9, 2014 -- Quick-Step developed a new website specifically for its Q-Wood category of flooring.

Mortgage Application Volume Rises Last Week   Full Article
Washington, DC, Oct. 8, 2014 -- Mortgage application volume increased 3.8% last week from the previous week, according to the Mortgage Bankers Association.

Got You Floored on Fast 50 List in Piedmont Region   Full Article
Greensboro, NC, Oct. 8, 2014 -- -Got You Floored, Inc. was named by the Triad Business Journal to the Fast 50 for the Piedmont Triad Region in North Carolina.

Georgia Gov. Deal Visits Mohawk in Calhoun   Full Article
Calhoun, GA, Oct. 7, 2014 -- Earlier this week, Georgia Gov. Nathan Deal toured the Mohawk Flooring Center in Calhoun and spoke to employees about the importance of the flooring industry in the state of Georgia.

Interface Issues Third Quarter Earnings Warning   Full Article
New York, NY, Oct. 8, 2014 -- Shares of Interface fell 16.5% in after-hours trading Tuesday after the company announced lower-than-expected preliminary third-quarter results.

National Retail Federation Expects Holiday Sales Boost   Full Article
Washington, DC, Oct. 7, 2014 -- Retail spending during the holiday season is expected to be the highest in three years, according to a forecast by the National Retail Federation.

Job Openings Highest Since 2001   Full Article
Washington, DC, Oct. 7, 2014 -- Job openings increased to 4.84 million in August, up from 4.67 million in July, according to the latest Job Openings and Labor Turnover Survey.

Builders Offering Incentives as Sales Soften   Full Article
New York, NY, Oct. 7, 2014 -- Home builders nationally have begun sweetening offers in light of slowing sales, according to a Bloomberg News story.

Domotex To Feature Installation Technology for First Time   Full Article
Hannover, Germany, Oct. 7, 2014 -- Domotex 2015 set for Jan. 17-20 will feature 1,300 exhibitors from more than 60 countries.

Fincibec Group Seeking Tile Award Entries   Full Article
Sassuolo, Italy, Oct. 6, 2014 -- The Quinquennial Tile Award, now in its fourth edition, seeking entries using the Fincibec Group's three brands, Century, Monocibec and Naxos, between Jan. 1, 2011 and Dec. 31, 2015.

Armstrong Raising Some Vinyl Prices   Full Article
Lancaster, PA, Oct. 6, 2014 -- Armstrong said it will raise prices in the U.S. and Canada on commercial vinyl composition tile and BioBased Tile by 4%, commercial wallbase by 4%, and select residential tile products.

Stifel Sees Stronger Hard Surface Sales, Weaker Carpet Sales   Full Article
New York, NY, Oct. 6, 2014 -- Analyst Stifel Nicolaus believes that third quarter flooring sales will show stronger sales of hard surface flooring and weaker sales of carpet.

NeoCon East Offers Education for Designers   Full Article
Baltimore, MD, Oct. 6, 2014 -- NeoCon East has announced its educational program for design professionals seeking continuing education.

Duncan Appointed President of Mannington's Residential Business   Full Article
Salem, NJ, Oct. 3, 2014 -- Mannington Mills announced today that Ed Duncan will replace Kim Holm, who is retiring, as president of Mannington’s Residential Business.

Services Sector Growth Slows in September   Full Article
Washington, DC, Oct. 3, 2014 -- The services sector of the economy grew at a slower pace in September, according to the Institute for Supply Management.

CRI Annual Meeting Set Nov. 12   Full Article
Dalton, GA, Oct. 3, 2014 -- The Carpet and Rug Institute's 2014 Annual Membership Meeting will be held Nov. 12.

Unemployment at Six-Year Low in September   Full Article
Washington, DC, Oct. 3, 2014 -- The unemployment rate fell to 5.9% in September as the economy created 248,000 jobs, according to the Labor Department.