Atlanta Winter Rug Market - February 2011

By Brian Hamilton

 

The annual winter Rug Market at AmericasMart in Atlanta got off to a slow start, thanks to an unusual winter storm that blanketed the south with up to ten inches of snow on the Sunday before the show started. Some vendors said there were substantial delays getting shipments of product as transportation from Atlanta’s Hartsfield-Jackson Atlanta International Airport was nearly non-existent in the early part of the week. Some shoppers waited until later in the week to attend to avoid skating through downtown Atlanta.

However, traffic picked up toward the end of the week and Friday and Saturday were reasonably busy. By midday Sunday, many companies had shipped their new rugs off to the next show in Las Vegas. Vendors said that given the circumstances, they were pleased with how the week went in general.

There was, however, no dearth of rugs for buyers to see. Unlike a year ago, at the bottom of the recession, when colors were trending conservative and many companies had fewer introductions than normal, this year there were many new offerings featuring ultra bright colors and playful, upbeat patterns.

Another interesting trend was how many companies bolstered their selections of indoor/outdoor rugs with styling that looked far more likely to be in a great room. The idea is that people are spending more time outside relaxing with friends and relatives and are more willing to put some pizzazz on the patio.

Finally, sustainability seems to be on the backburner for most companies as shoppers are still more focused on value and styling.

Some show highlights
The big news from Shaw Living this year, and one of the main draws to its showroom, was its partnership with HGTV to produce a new exclusive HGTV brand. The products will have their own catalog apart from the Shaw catalog and they won’t be sold on the web, but will be marketed through some of Shaw’s top aligned dealers. They’re primarily aimed at a younger demographic, age 25-45, with very contemporary designs and a price point starting at $579 for the nylon offerings. Inspire features the first PET woven rugs, manufactured from ClearTouch fiber. The fiber is produced by Shaw’s Clear Path recycling partnership in North Carolina. Colors include teals and purples, among others, and the array of designs includes leafy silhouettes on concentric rectangles among other contemporary designs, with names like Dahlilah and Charlotte. Haven uses Shaw’s EverTouch nylon and includes florals like Eastern Market and geometric patterns like Mod Links.

Other notables from Shaw include Loft, the firm’s first hand-tufted, imported collection made of 100% polyester and, again, aimed at a younger, urban demographic, with a retail price point of $399. The hand-carved accents and oversized motifs create an animated look. Stone Walk has the look of cobblestone, while Nightlife features circular shapes and a multi-blue palette. Ashar and Chandy are two completely different florals.

Shaw also rolled out a two shag collections. Watercolors, a more conservative, multi-colored shag of greys and browns, is made of BCF nylon, and starts at $299, while Bravo, a lower priced PET collection, features striking red, cinnamon and blue colors, starting at $179.

Oriental Weavers went back to its roots for a new crosswoven collection called Odyssey, a Sphinx collection starting at $299 that features a modern color palette, such as burnt orange and citron greens in softer tones, and mostly transitional and casual designs that mimic hand tufted looks. OW decided to use its old machinery, which is capable of taking eight colors and turning them into 56 shades, to create colors with a striated look that complement today’s trends in furniture. The firm also introduced two new handmade collections, Silhouette and Paradigm, designed for specialty retailers and furniture stores. The theme with these collections is “less is more” and the designs feature simple tone on tone patterns. Silhouette is wool with viscose highlights and includes bold flowers, animal skins and softer geometrics, and Paradigm is polyester with additional yarns for texture, and patterns are reminiscent of strands of DNA. Finally, the firm also rolled out a new polypropylene indoor/outdoor collection called Montego starting at $129. Past outdoor designs largely featured two colors, but Montego uses six colors with more fashionable designs. This is a growing category for Sphinx.

Dalyn had three striking introductions. Visions is a contemporary, shiny shag that would be at home in nearly any room. Berkeley is a 100% wool, transitional collection in light, contemporary designs featuring florals in browns and blues and even lime greens. Terrace is a new indoor/outdoor collection containing florals and geometrics, and colors run the gamut from brown, to blue, to ivory and lime green. These polypropylene offerings will also be equally welcome inside the home.

Family firm Capel, well known for its braided rugs (one was just selected for the North Carolina Museum of History artifact collection), rolled out Ombre, a modern braid featuring concentric rectangles and designed by fabric designer Kevin O’Brien, part of his first rug licensing deal that was signed last fall. The collection features Ombre Leaf and Ombre Sky. Capel also introduced a polypropylene indoor/outdoor collection called Salt Marsh, which features two-tone braids in dark reds, blues, greys, camel and mocha. Some also feature a rope border. Hampton is a new machine woven, nylon/wool blend in a bright basketweave design, which gives a completely different look to braiding. Candy, a new 95% cotton, 5% polyester blend, features wide, bright horizontal stripes of varying widths, with a solid border. Colors include Red Hot and Bubblegum. Capel also presented Creative Concepts, its new custom indoor/outdoor rug program starting at $399. It includes six carpet bases such as White Wicker, Sisal and Raffin. Customers then choose a border fabric from Capel’s extensive library, or they can even supply their own.

Karastan continued to roll out nylon products to appeal to the age 25-40 demographic. The idea is to create a younger generation of buyers who will graduate to more expensive lines as they get older. Last spring the firm came out with 52 nylon products, and it added ten at this show. The Studio Nylon category is constructed of soft nylon 6 and rugs have up to 36 colors. It consists of three collections, Artois, Carmel, and Knightsen. Artois is more contemporary, almost like abstract art, while Carmel is transitional, and Knightsen is more traditional. These rugs start out at $499 retail, a price point Karastan has never had before.

The only new Karastan Axminster was a remake of its Heritage Kirman pattern, a more traditional design.

Karastan was also showing a three-rug wool collection called Iconoclast. The designs are transitional and geared toward a high-end consumer.

Nourison was fairly aggressive at this market, with 11 new collections, as well as numerous additions to existing collections, all made in China and India. Designs include contemporary to traditional, and include colors and styles for any décor. One that caught our eye was the Contour Collection, a 100% polyester cut and loop pile collection featuring a variety of looks. For example, one pattern has the look of vines and berries, while another resembles a map of sound waves. Others include variations on the vine look, as well as circular flowers as seen from above, and colors run from deep red to a metallic grey. Some patterns offer bold contrasts while others are more subtle. Grand Estate offers traditional Ottoman designs of hand-knotted wool, with ancient patterns using modern, muted colors. Lakeside is a hand-tufted collection in a wool/viscose blend. One pattern has the look of seagrass over a solid field turned one way, but turned 90 degrees could be interpreted as a vibrant skin. A second pattern has the look of lakeside flower petals, using, featuring reds, purples and greens. For a simpler look and an extremely soft feel, Zen is a solid handmade shag collection made of 100% polyester. 

Copyright 2011 Floor Focus 



Other Archived Articles

Mortgage Application Volume Rises Last Week   Full Article
Washington, DC, Oct. 8, 2014 -- Mortgage application volume increased 3.8% last week from the previous week, according to the Mortgage Bankers Association.

Got You Floored on Fast 50 List in Piedmont Region   Full Article
Greensboro, NC, Oct. 8, 2014 -- -Got You Floored, Inc. was named by the Triad Business Journal to the Fast 50 for the Piedmont Triad Region in North Carolina.

Georgia Gov. Deal Visits Mohawk in Calhoun   Full Article
Calhoun, GA, Oct. 7, 2014 -- Earlier this week, Georgia Gov. Nathan Deal toured the Mohawk Flooring Center in Calhoun and spoke to employees about the importance of the flooring industry in the state of Georgia.

Interface Issues Third Quarter Earnings Warning   Full Article
New York, NY, Oct. 8, 2014 -- Shares of Interface fell 16.5% in after-hours trading Tuesday after the company announced lower-than-expected preliminary third-quarter results.

National Retail Federation Expects Holiday Sales Boost   Full Article
Washington, DC, Oct. 7, 2014 -- Retail spending during the holiday season is expected to be the highest in three years, according to a forecast by the National Retail Federation.

Job Openings Highest Since 2001   Full Article
Washington, DC, Oct. 7, 2014 -- Job openings increased to 4.84 million in August, up from 4.67 million in July, according to the latest Job Openings and Labor Turnover Survey.

Builders Offering Incentives as Sales Soften   Full Article
New York, NY, Oct. 7, 2014 -- Home builders nationally have begun sweetening offers in light of slowing sales, according to a Bloomberg News story.

Domotex To Feature Installation Technology for First Time   Full Article
Hannover, Germany, Oct. 7, 2014 -- Domotex 2015 set for Jan. 17-20 will feature 1,300 exhibitors from more than 60 countries.

Fincibec Group Seeking Tile Award Entries   Full Article
Sassuolo, Italy, Oct. 6, 2014 -- The Quinquennial Tile Award, now in its fourth edition, seeking entries using the Fincibec Group's three brands, Century, Monocibec and Naxos, between Jan. 1, 2011 and Dec. 31, 2015.

Armstrong Raising Some Vinyl Prices   Full Article
Lancaster, PA, Oct. 6, 2014 -- Armstrong said it will raise prices in the U.S. and Canada on commercial vinyl composition tile and BioBased Tile by 4%, commercial wallbase by 4%, and select residential tile products.

Stifel Sees Stronger Hard Surface Sales, Weaker Carpet Sales   Full Article
New York, NY, Oct. 6, 2014 -- Analyst Stifel Nicolaus believes that third quarter flooring sales will show stronger sales of hard surface flooring and weaker sales of carpet.

NeoCon East Offers Education for Designers   Full Article
Baltimore, MD, Oct. 6, 2014 -- NeoCon East has announced its educational program for design professionals seeking continuing education.

Duncan Appointed President of Mannington's Residential Business   Full Article
Salem, NJ, Oct. 3, 2014 -- Mannington Mills announced today that Ed Duncan will replace Kim Holm, who is retiring, as president of Mannington’s Residential Business.

Services Sector Growth Slows in September   Full Article
Washington, DC, Oct. 3, 2014 -- The services sector of the economy grew at a slower pace in September, according to the Institute for Supply Management.

CRI Annual Meeting Set Nov. 12   Full Article
Dalton, GA, Oct. 3, 2014 -- The Carpet and Rug Institute's 2014 Annual Membership Meeting will be held Nov. 12.

Unemployment at Six-Year Low in September   Full Article
Washington, DC, Oct. 3, 2014 -- The unemployment rate fell to 5.9% in September as the economy created 248,000 jobs, according to the Labor Department.

Foreclosure Rate Lowest Since 2007   Full Article
New York, NY, Oct. 3, 2014 -- The foreclosure rate edged up 1.1% in August compared to July, according to CoreLogic's National Foreclosure Report.

CRI President Yarbrough Goes to Washington   Full Article
Dalton, GA, Oct. 3, 2014 -- Carpet and Rug Institute President Joe W. Yarbrough traveled to Washington, D.C. Sept. 17-18 for two days of back-to-back meetings with congressional representatives.

Dover Rug & Home a Finalist in Association Awards   Full Article
Cambridge, MA, Oct. 3, 2014 -- Dover Rug & Home said it has been named a Family Business Association (FBA) Awards finalist in the category of Fourth Generation Businesses.

Factory Orders Fall on Fewer Aircraft   Full Article
Washington, DC, Oct. 2, 2014 -- Factory orders fell in August on weakness in the aircraft sector, according to the U.S. Census Bureau.