2011 Vision Awards - April 2011

The Vision Awards were created to honor projects based on the merit of their design, not on the brand of the materials used or the design firm’s reputation. The quality of the entries that we received for the 2011 Vision Awards affirms that designers value this design-for-design’s-sake approach. Our contest is unique in that it makes no stipulations regarding who creates the design, who installs flooring or what flooring they choose. In fact, our panel judges the entries with no knowledge of this information, instead focusing on how well flooring is integrated within the overall design, the suitability of the design for the project challenge, forward looking creativity, originality and the use of color. We commend our sponsors who agree to help us offset the expense of this contest even though their products might not be used in the projects being judged. 

Based on feedback we received in the contest’s inaugural year, we decided to re-format the judging categories. In 2010, projects were categorized by the size of the space and the nature of the work: large remodel, large new construction, small remodel, small new construction. But this year we determined that it would make for a more interesting contest to have like judged against like, so we aligned the categories to the vertical segments: hospitality, retail, corporate, healthcare and education. This change makes the competition a more natural one, as it allows the judges to consider how well one space, a healthcare facility for instance, functions in comparison to another space with a similar purpose. 

The make-up of our entries this year is representative of the current economic situation. The bulk of submissions were in healthcare, followed by education, then corporate. The retail and hospitality categories had the fewest entries. With both healthcare and education needs growing—due to a variety of factors including the aging baby boomers and population expansion—these categories are virtually unable to halt growth. As consumers have pulled back on spending, however, retail and hospitality have felt the pinch and may be delaying renovations as long as they can. 

After our successful Vision Awards launch in 2010 (and a great awards celebration at South Beach), the contest sponsors were happy to get on board for 2011. Bentley Price Street, Centiva, Crossville and Johnsonite again backed this year’s competition. Shashi Caan of the Shashi Caan Collective made a reappearance as a judge, and Juliette Bowker of Perkins+Will and Gabriel Zavala of 3/d3 Studio signed on for judging as well. 

Floor Focus will begin accepting entries for the 2012 Vision Awards next January, so, as you work on this year’s projects, consider which will make great submissions to next year’s contest.

To see more on our Grand Prize winner and the other Vision Award winners, see the April 2011 issue of Floor Focus Magazine.

Copyright 2011 Floor Focus 



Other Archived Articles

Builder Sentiment Falls, but Conditions Still Seen as Favorable   Full Article
Washington, DC, March 16, 2015—U.S. homebuilder sentiment declined for a third straight month in March, but more builders still view market conditions as favorable, says the National Association of Home Builders.

Factory Production Declines for Third Consecutive Month   Full Article
New York, NY, March 16, 2015—Factory production in the U.S. declined 0.2% in February for a third consecutive month, says Bloomberg News.

Sale of HUD Loans Helps Over 16K Avoid Foreclosure   Full Article
Washington, DC, March 16, 2015—The sale of $16.7 billion in nonperforming loans by the U.S. Housing and Urban Development Department helped the owners of about 16,700 homes avoid foreclosure, reports Bloomberg Business.

Altro Safety Flooring Introduces Tape Installation System   Full Article
Wilmington, MA, March 16, 2015—Altro Safety Flooring has introduced a new adhesive free, tape installation system for resilient flooring called Altro XpressLay, which minimizes installation downtime.

Gerflor Expands Sales Team to Cover Entire U.S.   Full Article
Bensenville, IL, March 16, 2015—Gerflor USA has added 14 reps to its Gerflor USA sales team to cover the entire United States and provide additional reach in major markets.

Wholesale Prices Slid in February   Full Article
Washington, DC, March 13, 2015—Wholesale prices fell 0.5% in February, says the U.S. Bureau of Labor Statistics. The unexpected drop represents the fourth consecutive down month, as measured by the Labor Department’s producer price index.

Interface's Claims New Microsfera Has Lowest Carbon Footprint Ever   Full Article
LaGrange, GA, March 13, 2015—Interface has unveiled its latest product, Microsfera, which the firm says has the smallest carbon footprint of any carpet tile in history.

Ecore Revamps Business Structure   Full Article
Lancaster, PA, March 13, 2015—Ecore is making changes to its business structure in conjunction with IHRSA 2015 by launching a new category of sports and fitness flooring called Ecore Athletic.

J+J Flooring Video Wins Gold in AVA Digital Awards   Full Article
Dalton, GA, March 13, 2015—J+J Flooring Group video was named gold winner in the corporate image category of the AVA Digital Awards.

Average Mortgage Rates Rising, Buoyed by Strong Jobs Report   Full Article
McLean, VA, March 13, 2015—Average fixed rate mortgage rates are moving higher amid a strong jobs report and bringing mortgage rates back to where they were at the start of 2015, according to the results of Freddie Mac’s Primary Mortgage Market Survey.

Trade Sales & Manufacturer Shipments Edge Down in January   Full Article
Washington, DC, March 12, 2015—The combined value of distributive trade sales and manufacturers’ shipments for January was estimated at $1,302.5 billion, down 2.0% from December 2014 and down 0.3% from January 2014, says the Commerce Department.

Retail Trade Sales Down from Previous Month But Up YOY   Full Article
Washington, DC, March 12, 2015—Retail trade sales were down 0.6% (±0.5%) from January 2015 but up 1.0% (±0.9%) over 2014, says the Commerce Department.

LL's Free Air Quality Testing Won't Meet CARB Standards   Full Article
New York, NY, March 12, 2015—Lumber Liquidators will offer free indoor air quality testing for its consumers--conducted to workplace standards,-- but OSHA's thresholds for formaldehyde in the workplace are not as stringent as CARB's for the home.

Parterre's Vertu Resilient Plank Wins ADEX Recognition   Full Article
Wilmington, MA, March 12, 2015—Parterre’s Vertu Resilient Plank won two ADEX awards.

Consumer Survey Reveals Optimism about Housing Market   Full Article
Washington, DC, March 12, 2015—Consumer optimism toward the economy is growing and appears to be contributing to further improvement in overall housing sentiment, according to results from Fannie Mae's February 2015 National Housing Survey.

Millennials Account for Largest Share of Home Buyers, Says NAR   Full Article
Washington, DC, March 12, 2015—The millennial generation represented the largest share of recent buyers, according to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends study.

Three Tarkett Rubber Textures Win ADEX Platinum   Full Article
Chagrin Falls, OH, March 12, 2015—Tarkett received the Platinum Award for Design Excellence (ADEX) for its new range of rubber textures: Brushed, Concrete and Leather.

Fuse Alliance Focuses on Digital Marketing to Raise Awareness   Full Article
Laguna Niguel, CA, March 12, 2015—Fuse Alliance, a member-owned organization of professional, commercial flooring contractors, unveiled a next generation public facing website that clarifies the group's target audience and services offered.

U.S. Container Imports Down Over 5% in 2015   Full Article
Minneapolis, MN, March 12, 2015—Total U.S. container imports are down over 5% this year, compared to January and February of 2014, reports Zepol. Nearly the entire decline in imports is attributed to the West Coast ports of Los Angeles and Long Beach.

Armstrong Top Execs Offered Retention Award to Stay Through Spinoff   Full Article
Lancaster, PA, March 11, 2015—Armstrong World Industries is giving three of its top executives an incentive to stay at the company through the spinoff of its flooring business into a new, independent company next year, reports Lancaster Online.