Social Savvy: The rise of social SEO – Nov 2023
Contributing editor Sharon La Riviere reports on the changing face of “search” and an overview of the various platforms, with a focus on the decision-making process and how to best employ social SEO.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Marketing Minute: What is your brand story? – Nov 2023
Contributing editor Paul Friederichsen writes about how stories help develop brands, what those stories entail, how they function to set a brand apart and draw in consumers, and how best to go about developing brand stories.
The Top 250 Design Survey: Designers weigh in on the state of the market, partnerships, trends and favorite flooring producers – Oct 2023
Editor Darius Helm breaks down the responses from this year’s survey, covering segment growth, biggest challenges, design trends, flooring trends, wish lists, green developments, and favorite carpet, hard surface and resilient manufacturers.
Hardwood Trends 2023: Hardwood flooring continues its style evolution - Oct 2023
Editor Jessica Chevalier talks design with AHF Products’ Sara Babinski, Bauwerk and Somerset’s Dan Natkin, and Mirage’s Brad Williams, and puts together a comprehensive pictorial of key hardwood trends.
Trends in Acute Care: Design and flooring must address big-picture challenges in acute care settings – Oct 2023
Editor Jessica Chevalier offers a comprehensive overview of the acute care segment, including the state of the market, reports on resilient flooring and carpet tile use, update on staff support, design influences and the state of costs and timelines.
Commercial Sheet Update: The overall outlook for resilient sheet products is good, but the category is not without its challenges – Oct 2023
Editor Jennifer Bardoner reports on the commercial sheet vinyl category, offering an overview on market activity and focusing on material selections, from traditional sheet vinyl to the PVC-free alternatives hitting the market.
Strategic Exchange: Millennials’ leap into home ownerships should fuel flooring demand – Oct 2023
Publisher Kemp Harr discusses the impact of rising wages and interest rates on consumers, and he also offers tips on how to get one’s house in order during these down times, with a link to a podcast with Mirage’s Pierre Thabet.
Focus on Leadership: Jay Smith s a second-generation flooring leader who loves a challenge – Oct 2023
Publisher Kemp Harr interviews Jay Smith, vice president of Shaw’s builder, multifamily and specialty markets, covering his background, including his father’s role in DuPont and his own long tenure at FEI Group, and what he’s focusing on now.
Designer Forum: A forensics lab sets standards for sustainable design – Oct 2023
Editor Jennifer Bardoner interviews LS3P’s David Anderson and Beth Florence about their firm’s design of the South Carolina’s Law Enforcement Division’s Forensics Lab, including its selection of terrazzo and Gerflor’s Mipolam sheet vinyl.
Best Practices: O’Briens Carpet One Floor & Home – Oct 2023
Editor Jessica Chevalier profiles the many operations of Colorado-based John and Beth Hughes, including O’Briens Carpet One Floor & Home, The Floor Trader in Colorado Springs, ProSource of Colorado Springs and PRS Flooring Supplies & Distribution.