Karen Mendelsohn Discusses Mohawk's Integrated Brand Strategy at Surfaces 2018
February 5, 2018—Karen Mendelsohn, SVP of Marketing with Mohawk, and Kemp Harr discuss Mohawk's family of brands strategy in the residential sector. Watch the video, shot at Surfaces 2018, to see how Mohawk is integrating its five core brands under Mohawk as well as its four core Dal-tile brands.
Related Topics:Daltile, Mohawk Industries, The International Surface Event (TISE)