Heather Yamada and Teresa Tran Discuss Shaw's New Bellera Carpet Launch
June 19, 2018—Heather Yamada and Teresa Tran, director of retail marketing and director of soft surface portfolio management (respectively), with Shaw Floors, and Kemp Harr discuss Shaw's launch of Bellera. As the name, which stands for timeless beauty, communicates Shaw has developed this line of carpet, complete with a patent pending yarn system and a 10-year non-prorated warranty, to satisfy the consumer's demand for attractive carpet that is also durable. Listen to the interview for more details.
Related Topics:Shaw Floors, Shaw Industries Group, Inc.