WFCA Rolls Out New Brand Identity

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WFCA Rolls Out New Brand Identity

Dalton, GA, May 1, 2025-The World Floor Covering Association (WFCA)-the parent organization of Flooring Consultants and Training Inspection Services (FCITS), Floor Covering Business-to-Business (FCB2B), and other affiliated entities-unveils a fresh, unified brand identity. 

This initiative includes updated logos for WFCA, FCITS and FCB2B, aligning the organization's visual identity across all its entities.

The rebranding includes:

  • A modernized WFCA logo symbolizing leadership, unity, and progress across the flooring industry.
  • A revitalized FCITS logo emphasizing excellence in flooring inspection and training services.
  • A reimagined fcB2B logo reflecting technology, connection, and the future of digital integration.